Responsibilities

• Build and own Avoca’s content strategy, identifying the questions, topics, stories, and points of view we should own based on customer needs, competitive whitespace, and revenue potential
• Grow Avoca’s visibility across Google and AI search by mapping how buyers look for answers, creating authoritative content, and strengthening our presence across the sources AI answer engines trust and cite
• Own and execute the content program end to end—researching, interviewing, writing, and editing high-intent pages, guides, customer stories, original research, lead generation assets, and social content
• Turn content assets into demand generation campaigns across multiple channels (e.g., search, paid email, outbound)
• Define and track performance across search and AI visibility, qualified traffic, conversions, opportunities, and influenced pipeline
• Build AI-first workflows that accelerate research, creation, optimization, repurposing, and distribution without compromising originality, accuracy, or editorial quality

Requirements

• 5+ years of experience in content marketing, organic growth, or a related role, ideally at a fast-growing B2B technology company
• A portfolio of excellent work and a track record of building content programs that generate qualified traffic, conversions, and pipeline
• Strong, current knowledge of SEO and AEO/GEO, including how companies earn visibility and citations across AI search
• Exceptional writing, interviewing, and narrative skills, with the ability to find a compelling angle and make complex ideas clear and engaging
• Strong editorial judgment: you can distinguish genuine insight from generic content and turn rough ideas into work that is credible, useful, and distinctively Avoca
• Experience creating content across the buyer journey, from high-intent organic pages to customer stories, original research, and other authority-building content
• Strong commercial and analytical instincts, including an understanding of demand generation and the ability to use performance data to improve results
• Deep fluency with AI tools and a track record of using them to materially increase the quality, speed, and volume of content

Preferred

• Experience marketing to SMB or mid-market buyers in a high-velocity sales motion
• Experience in vertical SaaS, home services, or another industry-specific market
• Hands-on experience with AI-search, SEO, and content tools such as Profound, Semrush, Google Search Console, or GA4
• Experience turning proprietary data or original research into content that earns attention, links, and citations
• Experience creating video-first customer stories or translating written ideas into compelling video content

Benefits

• Comprehensive medical, dental, and vision insurance
• Company-sponsored 401(k) through Vestwell
• Flexible PTO plus U.S. federal holidays
• Company-wide off-sites
• Daily in-office lunch through Parkday
• Monthly wellness stipend
• Dinner covered when working late
• Commuter benefits and late-night rideshare
• Standing desks and workspace accommodations available on request
• All core tools and software provided