Content Integration Manager

Responsibilities

• Multi-Channel Copywriting: Lead the development of distribution-ready copy across major campaigns, translating complex editorial themes into targeted messaging for email, web and other priority channels.
• Copy Editing Workflow: Own the day-to-day copy editing and proofreading process for both editorial and messaging materials, maintaining accuracy, consistency and brand alignment.
• Creative Asset Translation: Collaborate with the design and digital teams to ensure web layout and email designs support the natural scannability of the copy.
• Persona Customization: Adapt baseline messaging drafts into tailored variants for specific target personas (e.g., in-house counsel vs. private equity sponsors).
• Campaign Delivery Alignment: Partner with the Campaign Strategy team to ensure all distribution assets are written, proofed, and delivered on time for scheduled drops.
• Firmwide content initiatives: Lead execution of Cooley brand initiative content strategies and plans, ensuring connectivity to audience and business priorities.
• Performance-Informed Optimization: Partner with Digital, Insights and Campaign Strategy to review content and messaging performance, develop messaging variations for testing, and apply performance insights to improve engagement.
• Content Standards Enablement and Validation: Maintain the Cooley Style Guide well as the firm’s active Copy Matrix to ensure copy assets are unified and compliant with firm standards and key product and campaign messaging; develop best practices, templates, guidelines and reusable tools that improve content quality and consistency across MCD.
• Direct Coaching: Review and edit the copy submissions of the messaging specialists, providing constructive feedback to improve clarity and conversion.
• People Leader: Serve as direct supervisor and mentor to direct reports

Requirements

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Ability to work extended and/or weekend hours, as required
• Ability to travel, as required
• 5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in an integrated content function)
• Prior professional services industry experience and/or B2B marketing experience
• Demonstrated copy editing expertise and experience writing content for an evolving search landscape (e.g. AEO, GEO)
• Experience drafting content strategies, plans and overseeing execution.
• Experience with modern technologies including Digital Asset Management
• Experience with emerging technologies that increase the efficiency and output of content

Preferred

• Bachelor’s degree
• Supervisory experience
• Prior legal industry or professional services experience

Benefits

• We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
• In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 21 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits.
• The expected annual pay range for this position with a full-time schedule is $120,000 - $175,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.