Responsibilities

• 1. Drive User Acquisition through Xiaohongshu Own the growth of Think Academy's Xiaohongshu channel, with a focus on acquiring qualified users and generating leads. Continuously test different content directions and optimize channel performance.
• 2. Create High-Quality Content Own the full content process, including topic selection, scripting, copywriting, visual content, and publishing. Create content that combines user value, platform appeal, and brand/product relevance, with the goal of attracting the right target parents — not simply maximizing traffic.
• 3. Connect Content with Paid Growth & Conversion Understand Xiaohongshu advertising and basic marketing funnels. Focus on the full journey from content → inquiry → lead → conversion, using advertising and conversion data to continuously improve content and acquisition efficiency, while collaborating with the paid media and sales teams.
• 4. Analyze, Iterate, and Scale Track content, traffic, and acquisition performance. Identify what works, why it works, and how to scale it, continuously improving the content strategy and building repeatable user acquisition methods.

Requirements

• 2+ years of Xiaohongshu operations experience, with experience independently managing an account and being accountable for content performance;
• Hands-on experience with Xiaohongshu paid advertising, with a solid understanding of paid media and user acquisition fundamentals;
• Experience in education, tutoring, or education technology;
• Strong content skills, with the ability to independently handle topic selection, scripting, copywriting, and content production;
• Strong sense of ownership, attention to detail, and ability to proactively drive projects and deliver results;
• CET-6 or above, with the ability to communicate in English in day-to-day work;
• Willingness to work onsite in Beijing;
• Willingness to travel to the US for 3–4 months during the initial stage of the role.

Preferred

• Strong research skills and the ability to quickly understand and synthesize complex topics;
• Strong user insight and understanding of parents' needs and decision-making;
• Experience using AI tools to improve content production efficiency;
• Ability to take feedback, iterate quickly, and thrive in a fast-paced environment.