Responsibilities

• Own Growth Sync's content calendar across X / Twitter, LinkedIn, Instagram, TikTok, YouTube / Shorts where relevant, and event-specific channels.
• Build the strategic content narrative: what Growth Sync should be known for, which pillars we repeat, and how each platform reinforces the market story.
• Make sure scheduled posts actually go out, or are intentionally rescheduled / killed with a reason.
• Own the deliverables tracker: what needs to be shot, clipped, designed, written, approved, posted, repurposed, or followed up on.
• Turn product updates, demos, founder conversations, customer insights, and market moments into posts, clips, recaps, launch moments, and follow-up assets.
• Develop campaign ideas that tell Growth Sync's story in nontraditional ways: brand authenticity at scale, one-to-one conversations, knowing your audience, and turning social attention into customer memory.
• Coordinate freelancers, shooters, editors, designers, creators, and internal teammates to get assets made and published.
• Build release plans for hero videos and campaigns: launch date, clip calendar, posting schedule, platform sequence, event tie-ins, and follow-up content.
• Help plan Growth Sync marketing activations around ComplexCon, Social Commerce Festival, LA Tech Week, Beverly Hills / LA brand rooms, creator-commerce events, and private dinners.
• Propose culturally specific ideas such as product walkthroughs, accelerator / program collaborations, sponsored dinners, brand voice activations, CPG sponsor tie-ins, and event-specific social campaigns.

Requirements

• Understand social commerce, TikTok Shop, creator-led brands, affiliates, DTC, streetwear, beauty, wellness, fashion, or culture-led ecommerce.
• Know how tech companies post online and can translate that energy into Growth Sync's world without sounding like generic SaaS.
• Can think strategically about what Growth Sync should be known for in the market, then translate that into content pillars, campaign sequences, and daily posts.
• Can turn complicated AI / commerce concepts into simple, sharp, culturally natural content ideas.
• Can own a content calendar and make sure deliverables actually get done.
• Can direct what needs to be shot and posted without needing to personally create every asset.
• Can write in a specific, operator-led, sharp, and relatable voice.
• Know how to turn messy conversations into clean content, follow-up, and next actions.
• Have taste for events and activations, but care about pipeline more than vibes.
• Can coordinate creators, brands, agencies, event vendors, content capture, freelancers, and internal teams without losing the plot.

Preferred

• Relationships with creators, creator-led brands, agencies, photographers, videographers, editors, or LA culture / commerce circles.
• Experience around TikTok Shop, DTC brands, creator commerce, influencer marketing, field marketing, startup marketing, or tech-company social.
• Comfort attending events, helping capture content, and turning rooms into posts, clips, recaps, and follow-up.
• Strong instincts for who Growth Sync should collaborate with and what would make the company feel culturally relevant without becoming corny.

Benefits

• Healthcare benefits