Content and Editorial Strategy Manager

Westminster, CO (Hybrid)

$122K/yr – $156K/yrSenior LevelFull time

Posted 9 hrs ago

Job Summary

Own and drive Tri-State’s content strategy and brand voice, shaping editorial direction and employee advocacy while coordinating cross-channel storytelling to advance strategic priorities.

  • Define and govern content strategy, editorial standards, and brand voice across digital and traditional channels.
  • Translate complex energy, policy, and technology topics into accessible stories and measure performance with stakeholders across the organization.

Job Description

Responsibilities

  • The Manager, Content and Editorial Strategy leads Tri-State's content strategy, editorial direction, brand voice governance, and employee advocacy efforts to strengthen brand awareness, audience engagement, and organizational reputation.
  • This role serves as the steward of Tri-State's brand voice and editorial standards, ensuring consistency, quality, and strategic alignment across all written communications and content channels.
  • The position is responsible for writing, developing and executing content strategies that support organizational priorities while translating complex energy, policy, technology, and cooperative topics into compelling and accessible stories for key audiences.
  • The Manager, Content and Editorial Strategy oversees content planning, creation, and performance across digital, social, web, video, podcast, campaign, and employee advocacy channels.
  • This position manages the Content & Digital Coordinator and collaborates closely with Brand Communications, Creative Services, Media Relations, Government Relations, Employee Communications, Energy Services, executive leadership, and subject matter experts throughout the organization to advance Tri-State's strategic objectives through impactful content and storytelling.

Benefits

  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account (HSA)
  • Flexible Spending Accounts (FSA)
  • Tuition Reimbursement
  • Flexible Work Schedules including compressed work week and telecommuting opportunities to work remotely up to 40%
  • Life Insurance
  • 401K
  • Long Term Disability (LTD)
Tri-State Generation and Transmission Association, Inc. logo

Tri-State Generation and Transmission Association, Inc.

We are Tri-State, a not-for-profit, wholesale power supplier to electric cooperatives and public power districts across the Western U.S. Together, we power the potential of more than one million energy consumers in Colorado, Nebraska, New Mexico and Wyoming.Reliable power is the lifeblood of the rural West, and critical to the future of our communities. That’s why we’ve made it our mission to supply affordable, responsibly-generated power to the farms, ranches, resorts, and small towns that our members serve.More than 1,200 people carry out our mission around the clock in our four-state region, including our headquarters in Westminster, Colorado.

Founded in 1952
Denver, Colorado, USA
954 employees

Salaries

Posted range

$122K/yr – $156K/yr

Taken straight from the job posting.

See all Tri-State Generation and Transmission Association, Inc. salaries

Marketing Team

Median Tenure
7 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
26.2K
Traffic Source Mix
Search
26.5%
Direct
29%
Referral
3.2%
Social
3.1%
Paid
0.6%

Headcount Trend

Current headcount: ~954

Recent News

Tri-State Generation and Transmission Association, Inc. logo

Content and Editorial Strategy Manager

Tri-State Generation and Transmission Association, Inc. · Westminster, CO · Hybrid