Responsibilities

• Take ownership of content creation from conception to completion: determining strategy, drafting copy, incorporating team and client feedback, optimizing the content for the appropriate platform
• Collaborate with project leads, Directors, and other team members to determine strategy, build creative briefs, and evaluate performance results
• Distill many inputs (e.g., audience research, brand voice, client direction) into content strategy and key messages
• Vary voice, style, and other characteristics as relevant for the industry, company, or target audience
• Draft short- and long-form content, including multimedia ad copy, social media posts, press releases, marketing plans, sales collateral, cover letters, case studies, and blogs
• Support the creation of strategy deliverables through copywriting and proofing
• Conduct keyword research, optimize digital content for search engines, and align with writing for the web best practices
• Originate creative and brand messaging, including taglines, campaign slogans, and mission/vision statements
• Masterfully use tools such as MailChimp, WordPress, and Meta Business Suite to publish content
• Draft, format, and edit proposals in response to prospect inquiries