Content Director (Floor Living & Lifestyle)

USA (Remote)

$45/hr – $65/hrSenior Level5+ years expPart time

Posted 2 months ago

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Job Summary

Own the floor living brand narrative and content engine across social, blog, and email, shaping pillars Sleep & Recovery, Floor Living, Minimalist Living, Wellness & Movement, Japandi Lifestyle, and coordinating with creators to drive organic growth.

  • Brand & Content Strategy: Define and evolve brand narrative and content pillars across channels.
  • Content Planning & Production: Lead monthly calendars, seasonal storytelling, and coordinate production with creators, photographers, and designers.
  • Organic Growth & Channel Ownership: Drive growth on Instagram, Pinterest, YouTube, blog, and email while expanding brand awareness and organic traffic.

Job Description

Responsibilities

  • Brand & Content Strategy: Develop and execute Zonli's content strategy across all channels
  • Define and evolve the Floor Living brand narrative
  • Build content pillars around: Sleep & Recovery, Floor Living, Minimalist Living, Wellness & Movement, Japandi Lifestyle
  • Content Planning: Lead monthly content calendars and campaign planning
  • Create seasonal and product launch storytelling
  • Coordinate content production with creators, photographers, and designers
  • Organic Growth: Drive growth across Instagram, Pinterest, YouTube, Blog, Email Marketing
  • Identify opportunities to increase brand awareness and organic traffic
  • Cross-functional Collaboration: Work closely with Founder, Marketing Team, Creator Ecosystem Team, Product Team to ensure brand consistency across all touchpoints

Requirements

  • 5+ years of experience in content marketing, brand marketing, or editorial leadership
  • Strong understanding of content-driven brand building
  • Excellent storytelling and communication skills
  • Experience managing content calendars and campaigns
  • Ability to work independently in a fast-growing environment

Nice to Have

  • Experience in one or more of the following industries: Home & Living; Furniture; Wellness; Sleep; Yoga; Interior Design; Lifestyle Brands
  • Experience with brands such as: Casper; Brooklinen; Purple; Sunday Citizen; Article; Burrow is highly valued.

Benefits

  • Flexible schedule