Content and Digital Marketing Manager

Responsibilities

• Lead the U.S. Wealth Management digital content and social media strategy in alignment with business priorities, audience needs, brand standards, and channel objectives.
• Own the editorial calendar and coordinate the activation of content across social media, web, CRM, integrated campaigns, events, sponsorships, and partnerships.
• Review thought leadership, research, market insights, podcasts, business announcements, and other source material to identify relevant themes, audience opportunities, and digital applications.
• Recommend the appropriate audience, channel, format, message, and timing for each content opportunity.
• Build coordinated content journeys that connect related assets and channels rather than treating each deliverable as a stand-alone request.
• Identify opportunities to extend the value and useful life of existing content through repurposing, sequencing, personalization, and ongoing digital distribution.
• Translate approved source content into channel-specific assets, including social posts, executive LinkedIn content, email and CRM copy, website descriptions, landing-page content, campaign messaging, promotional copy, and advisor-facing materials.
• Distill complex wealth, investment, business ownership, and planning topics into concise, accessible messages while preserving the integrity and intent of the original material.
• Develop clear content briefs that define the audience, objective, core message, channel requirements, calls to action, and desired business outcome.
• Ensure content is adapted appropriately for each platform rather than duplicating the same language across social, web, email, and CRM.

Requirements

• Bachelor’s degree in marketing, digital marketing, communications, business, or a related field, or equivalent professional experience.
• Five to eight years of experience in digital content marketing, social media marketing, digital channel management, lifecycle or email marketing, integrated marketing, or a related discipline.
• Demonstrated ability to review complex source material and translate it into concise, audience-focused content for social media, web, email, CRM, and other digital channels.
• Experience adapting one core piece of content or thought leadership into multiple channel-specific assets and audience touchpoints.
• Strong editorial judgment, including the ability to identify the central message, audience relevance, supporting proof points, and appropriate call to action.
• Strong understanding of digital content strategy, channel conventions, user behavior, content journeys, and audience segmentation.
• Experience working with content management systems, social publishing platforms, email or CRM marketing tools, and digital analytics.
• Ability to interpret performance data and use insights to improve content packaging, distribution, engagement, and business impact.
• Strong editing and concise copy-development skills, with the ability to preserve the meaning and credibility of expert-authored source content.
• Proven experience managing multiple stakeholders, approvals, deadlines, and interconnected digital deliverables.

Preferred

• Experience in financial services, wealth management, banking, asset management, or another industry involving complex or highly regulated subject matter.
• Experience activating research, thought leadership, executive perspectives, podcasts, media coverage, events, or business announcements across multiple digital channels.
• Familiarity with web publishing, search optimization, accessibility, metadata, email marketing
• Experience partnering with executives, experts, compliance teams, creative teams, agencies, and enterprise channel owners.
• Experience supporting integrated campaigns and connecting digital content activity to client engagement, lead generation, or business development objectives.

Benefits

• BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards.
• BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.
• To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards