Content Development Specialist

Responsibilities

• Develop and maintain a variety of marketing content, including blogs, newsletters, website copy, case studies, LinkedIn posts, email campaigns, technical articles, customer success stories, brochures, and other sales collateral.
• Create content supporting multiple Schebler business units, ensuring messaging is tailored appropriately while maintaining brand consistency.
• Collaborate with subject matter experts to transform technical and industry-specific information into clear, engaging, and customer-focused content.
• Maintain and manage editorial calendars, coordinating content priorities, deadlines, and campaign schedules.
• Conduct customer, industry, and competitive research to identify content opportunities and support marketing initiatives.
• Monitor content performance using analytics and SEO best practices, making recommendations to improve engagement, lead generation, and overall marketing effectiveness.
• Partner with Sales, Engineering, and Product Development teams to support product launches, customer communications, and business development efforts.
• Assist in developing and maintaining brand guidelines, messaging frameworks, and content standards across all business units.
• Participate in customer interviews, internal meetings, and strategy sessions to gather insights and identify new content opportunities.
• Perform quality reviews to ensure content accuracy, consistency, grammar, and adherence to Schebler's brand voice.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Public Relations, or a related field preferred.
• 3-5 years of professional content creation, copywriting, marketing, or communications experience required.
• Experience creating content for manufacturing, industrial, engineering, construction, or other B2B industries preferred.
• Exceptional written, editing, and proofreading skills.
• Strong organizational skills with excellent attention to detail.
• Ability to manage multiple projects while meeting deadlines.
• Strong interviewing and research skills.
• Ability communicate technical information to both technical and non-technical audiences.
• Creative thinker with a proactive, solutions-oriented approach.
• Ability to work independently while collaborating effectively across departments.