Content Development Specialist

Atlanta, GA (Remote)

$70K/yr – $80K/yrMid Level2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the content and communications engine for patient-facing and internal audiences, turning strategy into stories and campaigns that travel across email, web, social, and intranet.

  • Content Strategy: Align multi‑channel content with goals, audience, and brand identity
  • Editorial & Channel Execution: Build emails and an editorial calendar to reach patients at key journey points
  • Content Ops & Internal Comms: Maintain content repositories, intranet updates and HR/cross‑department communications

Job Description

Own the end-to-end content and communications engine for a medical practice network, aligning strategy with patient journeys and internal comms to drive consistent storytelling.

  • Responsibilities: Develop and execute a comprehensive content strategy that aligns with the company’s goals, target audience and brand identity
  • Build email automations to deliver impactful content at relevant points of the patient journey
  • Create and manage editorial calendar to deliver timely content across digital platforms
  • Create high quality and compelling content across multiple platforms, including websites, blogs, social media and email
  • Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables
  • Interview patients and providers to create content and stories that can be used across multiple channels
  • Manage and maintain content repositories; Ensure content is organized in an easily accessible way for future use
  • Support content update to the employee intranet, and keeping team members informed on what’s happening across our markets
  • Responsible for sending out internal newsletters and company communications (e.g. department specific updates, new executive/physician announcements, all-employee messages)
  • Serve as the communications resource for HR & Cross-Departmental projects
  • Requirements: 2-4 years’ experience in content development and marketing communication
  • 1-2 years experience in email marketing and marketing automation
  • Bachelor’s degree in marketing, communications, journalism or similar majors
  • Prior advertising agency experience a plus; healthcare industry experience a plus
  • Experience in Salesforce Marketing Cloud (or similar email automation platform such as Hubspot or Adobe Marketo)
  • Exceptional writing and editing skills, with a strong attention to detail
  • Excellent organizational skills, with ability to self-manage workflow and different priorities
  • Able to consistently meet deadlines in a fast-paced environment
  • Confident using Canva, or similar design platforms, for social media creation
  • Track record of collaborating with others on the marketing teams to deliver business outcomes
  • Nice_to_have: Prior advertising agency experience a plus
  • Nice_to_have: Healthcare industry experience a plus
  • Benefits: Healthcare Options: PPO, HDHP, and Surest plans with a $100/month tobacco-free discount
  • Dental & Vision Insurance
  • 401(k) with Annual Employer Contributions
  • Additional Coverage: HSA/FSA, short- and long-term disability, life and AD&D, legal assistance, and more
  • Employee Assistance Program (EAP): Employer-paid support for life’s challenges
  • Generous Paid Time Off: Up to 4 weeks of PTO starting out. (Increases with tenure) 7 paid holidays + 2 floating holidays
  • Bonus eligible
Resurgens Orthopaedics logo

Resurgens Orthopaedics

With more than 100 providers Resurgens Orthopaedics is Georgia's largest orthopaedic practice. Resurgens' physicians provide care at 24 locations throughout the Atlanta metro area. Specialty areas include spine and back care, joint replacement, sports medicine, hand, foot and workers' compensation. Resurgens provides full service medical care including rehabilitative therapy and imaging services.

Founded in 1998
USA
822 employees

Traffic Signals

Monthly Visitors
98K
Monthly Google Ads Budget
$35.2K
Traffic Source Mix
Search
68.4%
Direct
25.1%
Referral
2.7%
Paid
2.5%

Headcount Trend

Current headcount: ~822

Marketing Team

Marketing Roles Posted (Last 30 Days)
1