Responsibilities

• As a Content Development Specialist, you will be responsible for producing compelling and engaging content to drive awareness, consideration, and referral conversion, while maintaining the Diversicare brand voice, look, and feel.
• You will collaborate closely with the Communications team and cross functional partners across the organization to identify content opportunities, develop written and visual assets, support initiatives, and ensure content is optimized and aligned with brand standards.
• Concept and execute compelling and industry innovative content and messaging while maintaining the Diversicare brand voice, look, and feel.
• Develop basic graphic assets to support content needs, including flyers, social media graphics, and other branded materials.
• Create relevant, compelling, and consistent product copy for digital (e.g. websites, blogs, press releases, etc.) and print channels. Proofread content and coordinate with outside proofreaders when needed.
• Self-edit and proofread copy to ensure messaging speaks to the target audience, is grammatically correct, and adheres to in-house brand guidelines and voice.
• Apply consistent quality and accuracy filter to all written and visual communications, ensuring alignment with brand standards.
• Ensure accuracy of copy and messaging by working closely with cross functional teams on specific details related to services and initiatives.
• Coordinate multiple projects simultaneously and meet tight deadlines.
• Identify gaps and areas of opportunity for content across websites, digital platforms, and other communication channels.