Responsibilities

• Demand Generation & Campaign Execution
• Own end-to-end multi-channel marketing campaigns (LinkedIn, targeted email nurture, direct messaging, digital campaigns) designed to generate qualified leads
• Manage campaign setup, audience segmentation, copy creation, tracking, and post-campaign analytics.
• Content Translation & Lead-Gen Collateral
• Take complex, high-level data outputs (ROI stats, case studies, white papers, clinical impact reports) and convert them into compelling marketing collateral, campaign copy, landing pages, and one-pagers.
• Package thought-leadership content and customer success stories to drive brand authority and inbound interest.
• Sales Enablement & Event Marketing
• Support commercial leadership with high-quality sales decks, product announcement assets, and prospect-facing collateral.
• Help package submission applications, presentations, and promotion for major industry events and speaking engagements (e.g., Home Care 100).
• Analytics & Campaign Optimization

Requirements

• Healthcare Experience: 5+ years of experience in B2B healthcare marketing, specifically targeting large US healthcare organizations
• Proven IC Track Record: Senior in strategic thinking to act autonomously, but energized by executing the work directly (writing copy, building campaigns, managing lead flow).
• Data-to-Content Mastery: Demonstrated capability to digest complex, data-heavy content and translate it into clear, engaging, sales-driving marketing campaigns.
• US Market Understanding: Strong grasp of the US healthcare buyer journey, enterprise sales cycles, and industry dynamics.
• Scrappy & Autonomous: Thrives in a lean, fast-paced environment with minimal handholding; takes full ownership of outcomes from day one.