Responsibilities

• Content Strategy & Curation: Curate and optimize content collections to ensure customers receive relevant, engaging, and high-performing content.
• Content Strategy & Curation: Evaluate content quality, design effectiveness, relevance, diversity, and overall customer value across multiple content types and experiences.
• Content Strategy & Curation: Identify content gaps, emerging trends, and new opportunities to inform future content investments and curation strategies.
• Content Strategy & Curation: Develop scalable content curation frameworks, quality standards, and evaluation methodologies.
• Content Strategy & Curation: Manage content lifecycle processes, including organization, metadata, publishing workflows, and content maintenance through CMS platforms.
• Data Analysis & Insights: Analyze content performance metrics, customer engagement data, usage trends, and experimentation results to identify drivers of successful customer outcomes.
• Data Analysis & Insights: Transform large and complex datasets into actionable recommendations that influence content strategy and business decision-making.
• Data Analysis & Insights: Define and track KPIs and success metrics for content programs and initiatives.
• Data Analysis & Insights: Surface optimization opportunities using data-driven insights and customer behavior analysis.
• Data Analysis & Insights: Create reports, dashboards, and visualizations that communicate content performance and strategic findings.