Responsibilities

• Develop, shoot, edit, and publish short-form video for Instagram, TikTok, and YouTube Shorts, owning the full process from trend research and scripting to editing, captions, and hooks
• Produce a steady rhythm of content, about three to four social videos a week, across formats like brewing tutorials, coffee explainers, product demos, day-in-the-life content, talking heads, and trend-led videos
• Get out into the world for street interviews, roaster visits, cafés, events, and customer stories, capturing real people and their real coffee routines
• Tell the stories behind our roasters and coffees in ways that feel approachable, fun, and never snobby
• Track social trends, formats, and cultural moments, and bring a few trend-led ideas to the team each week, along with a point of view on whether they fit Trade
• Create product and lifestyle footage, talking-head videos, and ad hooks for paid social, partnering with Growth and Creative on performance testing
• Repurpose content across social, email, site, and campaigns so the best work goes further
• Track views, watch time, saves, shares, and comments, and use what you learn to sharpen hooks, formats, and editing
• Review paid creative results with the Growth team and apply those lessons to your next round of content
• Help build repeatable series and formats that make Trade's social channels recognizable

Requirements

• 3+ years of hands-on experience creating short-form social video for a brand, agency, or your own channel
• A portfolio of work you personally concepted, shot, edited, or wrote (personal accounts welcome)
• Strong skills in ideation, scripting, shooting, editing, and copywriting
• Deep understanding of social-native formats, hooks, pacing, captions, and organic distribution
• Proficiency with CapCut, Adobe Premiere, Final Cut, or similar editing tools
• Comfort shooting on location and adapting to unscripted situations

Preferred

• Experience at a DTC, subscription, or food and beverage brand
• An active personal content channel or creator portfolio
• Experience creating or testing paid social ads
• Experience with street interviews, documentary-style content, or event coverage
• Photography, lighting, or sound skills
• Experience growing a social account or content series from zero

Benefits

• The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team
• The opportunity to deepen your skills and make a lasting impact as the organization scales
• Ongoing mentorship and support from leadership and management
• A competitive salary and unlimited vacation
• $500 a year to spend on amazing coffee
• Best-in-class health benefits and a 401(k)
• Twice-monthly catered lunches
• A pet-friendly office
• Two paid days of Trade-sponsored community service each year