Responsibilities

• Create original social-first content — including appearing on camera — across TikTok, Instagram Reels, and YouTube Shorts. Shoot it, edit it, post it.
• Monitor culture and platform trends daily, and move fast on the ones that fit Greenlight. Real-time trend jacking is a core part of this job.
• Own and execute the content social strategy: audience, platform mix, content pillars, posting cadence, and growth targets for both parents and teens.
• Manage the multi-channel organic content calendar (TikTok, Instagram, YouTube, Facebook, LinkedIn), with a steady pipeline of fresh ideas, formats, and tests.
• Direct the influencer and creator program: sourcing, briefs, content approval, and relationship management.
• Lead the UGC program with the growth team for organic and paid to source and boost high-performing content for paid social.
• Serve as the primary point of contact for external social and influencer agency partners, directing their work against your strategy.
• Contribute to product marketing and brand campaigns, working cross-functionally with product marketing, CRM, brand, creative, growth, and partnerships.
• Strengthen customer service communications so Greenlight shows up well in comments, DMs, and replies.
• Own social reporting and analytics; share learnings and continuously optimize what you make.

Requirements

• 6+ years in social media, with meaningful time spent as a hands-on creator — not just directing others. Portfolio or reel required.
• Proven organic growth. We want to see the accounts you grew, the numbers, and how you did it.
• Genuine comfort on camera. You can host, talk to the lens, and carry a video yourself.
• Strong video skills end to end: shooting on a phone, editing in CapCut or similar, writing hooks, cutting for retention.
• Deep platform fluency, especially TikTok and Instagram. You understand the algorithms well enough to make bets and explain them.
• Demonstrated ability to turn a cultural moment into a post the same day.
• Understand audiences for Greenlight, push and grow our reach in social.
• Experience building and running influencer or creator programs.

Preferred

• Experience managing external agencies is a plus.
• Experience with consumer brands, or speaking to an audience of parents and teens, is a plus.

Benefits

• medical benefits, 401K match, and more
• equity rewards, discretionary performance bonus, and more