Content Creator & TikTok Affiliate Manager

Responsibilities

• Shoot and edit 15–20 pieces of short-form a week across our brands
• Live in the warehouse — behind-the-scenes, unboxings, packing, product close-ups, "here's how this actually gets made"
• Be on camera, or find and direct the people who are
• Test formats and creative angles relentlessly. Most will flop. Find the three that don't and run them into the ground.
• Build a library of raw footage the rest of the team can cut from
• Find the right creators for each brand — the ones whose audience actually buys wellness, jewelry, health products. Not the ones with the biggest follower count.
• Run outreach at volume. DMs, emails, follow-ups, a tracked pipeline you actually maintain.
• Manage TikTok Shop affiliate: invites, commission structures, open and targeted collabs, sample seeding
• Keep creators posting. Getting someone to make one video is easy. Getting them to make their fifth is the whole job.
• Write briefs that give creators a hook and then get out of their way

Requirements

• You shoot and edit your own content for our brands' pages. We're going to ask for links to videos you personally made — not campaigns you coordinated, not work your agency produced. This is the first thing we look at.
• You've run a TikTok Shop affiliate program — and can tell us how many creators were posting by month three and what it generated
• You can be in Rochester, Michigan, on-site, five days a week. The product is here. The job is here.
• You're comfortable on camera — as the face, or directing whoever is
• You can hit volume. 15–20 pieces a week, consistently, without the quality falling off a cliff.
• You follow up. Creator outreach is 80% follow-up. If that sounds tedious to you, this isn't your role.

Preferred

• TikTok Shop Seller Center
• Creator research tools — Euka, Kalodata, FastMoss, Shoplus, or equivalent
• CapCut, Premiere, or whatever you actually edit in
• Health, wellness, beauty, or jewelry category experience

Benefits

• A warehouse, a studio corner, and a budget for gear — you tell us what you need to shoot
• Eight brands to make content for, so you'll never be stuck making the same video twice
• Direct access to the CEO. We move fast and decisions don't sit in committee.
• Real ownership. Nobody here has built this channel yet. You'd be building it.