Responsibilities

• Content Creation - Develop original concepts and recurring content series for each brand. - Personally shoot and edit high-quality short-form video, photography, interviews, testimonials, and behind-the-scenes content. - Turn ordinary business activity into interesting, emotionally resonant stories. - Produce platform-native Reels, TikToks, LinkedIn videos, carousels, photography, and written posts. - Maintain an organized, reusable library of video, photography, testimonials, and brand assets.
• Social Media and Audience Growth - Own the content calendars and publishing cadence across the portfolio. - Prioritize the platforms that matter most to each audience rather than posting everywhere just for activity's sake. - Manage community engagement and identify opportunities to join relevant conversations. - Test hooks, formats, creative approaches, and publishing strategies to improve performance. - Monitor trends without letting every brand sound like it is chasing them.
• Storytelling and Brand Voice - Establish a distinct voice, visual identity, and content strategy for each brand. - Interview executives, franchise owners, teachers, parents, students, and team members. - Translate complex business ideas into clear, interesting content. - Write concise, compelling copy ranging from professional and authoritative to playful, warm, and parent-focused. - Identify stories proactively rather than waiting for someone else to assign them.
• Performance and Improvement - Track audience growth, engagement, reach, inquiries, traffic, and content-driven opportunities. - Deliver a concise monthly performance readout identifying what worked, what did not, and what should change. - Build repeatable content formats that can scale across locations and brands. - Collaborate with leadership, operating teams, franchise owners, and outside partners to support business priorities.
• The Brands - Wheelhouse and General Franchise Concepts - Build authority and visibility among entrepreneurs, investors, franchisors, and business owners. Content will include founder perspectives, investment insights, franchise success stories, business transformations, events, and behind-the-scenes views of how brands are built and improved. - Primary channels : LinkedIn, Instagram, and selective long-form video. Gramercy Music Academy - Capture the energy and emotion of learning music: student milestones, performances, teacher personalities, parent stories, community events, and the moments that make families proud. - Primary channels : Instagram, Facebook, and TikTok. Kidcreate Studio - Showcase the joyful, colorful, occasionally messy experience of children making art. Content will include classes, camps, parties, studio openings, franchise-owner stories, student creations, and the people building the brand across the country. - Primary channels : Instagram, Facebook, TikTok, and selective LinkedIn content.

Requirements

• Two to five years of hands-on content creation, social media, videography, journalism, or related experience.
• A portfolio demonstrating strong short-form video, photography, interviewing, storytelling, and copywriting.
• The ability to personally take a piece of content from idea through shooting, editing, writing, and publication.
• Strong proficiency with tools such as Premiere Pro, Final Cut Pro, DaVinci Resolve, CapCut, Photoshop, Lightroom, or comparable platforms.
• Excellent writing and editorial judgment.
• Comfort interviewing executives, entrepreneurs, teachers, parents, and children.
• Strong organizational skills and the ability to manage multiple brands, shoots, calendars, and deadlines.
• A willingness to spend meaningful time in our Houston locations capturing real activity.
• Comfort working independently in a fast-moving environment with limited bureaucracy.
• Sound judgment regarding releases, privacy, consent, and safeguarding when creating content involving minors.

Preferred

• A four-year degree is not required.