Content Creator & Social Media Specialist

Boca Raton, FL

Salary Not AvailableMid Level2+ years exp

Posted 1 month ago

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Job Summary

Own the content engine for a travel brand, delivering social, blog, and editorial content that drives organic growth and product storytelling across multiple platforms.

  • Content Production: Manage social publishing, photography/video capture, and creator coordination to fuel mobile-first storytelling.
  • Content Strategy & SEO: Build SEO-informed blog content with keyword research and optimization to support discoverability.
  • Brand Voice & Performance: Maintain Travelpro voice, monitor engagement, report performance, and iterate content based on data.

Job Description

Responsibilities

  • Create engaging social-first content across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms.
  • Capture authentic photo and video content using mobile devices and lightweight production tools in the office, at events, in retail environments, airports, and travel destinations.
  • Write compelling copy for social media, emails, blogs, landing pages, product launches, and marketing campaigns.
  • Develop and maintain blog, editorial, and SEO-focused content that supports organic traffic growth, product education, and brand storytelling.
  • Partner with Ecommerce, Product, and Marketing teams to create search-optimized content that improves discoverability and product consideration.
  • Manage day-to-day social publishing and scheduling through Sprout Social and other content management platforms.
  • Monitor community engagement, respond to comments and messages, and help foster meaningful customer conversations.
  • Collaborate with Creative partners to develop content assets that support campaign, brand, and product priorities.
  • Identify social trends, cultural moments, creator opportunities, and emerging content formats that strengthen brand relevance.
  • Support influencer programs through content coordination, content collection, and campaign execution activities.
Travelpro Products, Inc. logo

Travelpro Products, Inc.

Over thirty years ago, a professional pilot created the first upright rolling luggage for himself and his fellow crew members. This was the original Rollaboard® - the premier product of Travelpro® Luggage.With his invention, the travel industry was transformed forever.At Travelpro®, innovation continues to be a driving force behind every product we develop, and we will always explore ways to enhance the travel experience.

Founded in 1987
Boca Raton, Florida, USA
153 employees (15 in marketing)