Content Creator / Social Media Specialist

Massillon, OH (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive creative content production and cross-channel social campaigns for Puffy Pop.

  • Own end-to-end short-form content creation across social channels.
  • Must-have: strong video editing and Adobe Creative Suite proficiency.
  • Standout: direct brand impact across social, email, and web through coordinated campaigns.

Job Description

Responsibilities

  • Film and create TikToks, Reels, and other short-form content
  • Edit videos and photos using Adobe tools (Premiere Pro, Photoshop, etc.)
  • Be comfortable appearing on camera when needed
  • Design graphics for social media, ads, promotions, and campaigns
  • Create and design email blasts and social media (graphics + layout + basic copy)
  • Plan and execute creative campaigns across social, email, and web
  • Manage and grow our social media accounts (TikTok, Instagram, Facebook, LinkedIn)
  • Use Generative AI tools (for content ideas, visuals, captions, and workflow efficiency)
  • Come up with content ideas and stay on top of trends
  • Shoot product photos (equipment and setup provided)

Requirements

  • Experience creating social media content (especially TikTok)
  • Strong video editing skills
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.)
  • Familiarity with Generative AI tools (e.g., ChatGPT, Midjourney, Adobe Firefly, etc.)
  • Good eye for design (layout, color, typography, etc.)
  • Comfortable on camera and able to represent the brand
  • Creative, reliable, and able to execute quickly
  • Strong communication and ability to collaborate
  • Ability to lift up to 25–50 lbs occasionally

Preferred

  • Experience growing social media accounts
  • Product photography experience
  • Understanding of analytics and performance metrics (social + email)
  • Experience with email marketing platforms (Mailchimp, Klaviyo, or similar is a plus)