Content Creator & Social Media Manager at Yerbaé | USA | $90K/yr – $120K/yr

Yerbaé

Content Creator & Social Media Manager

USA (Remote)

$90K/yr – $120K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end organic social engine for Yerbaé, owning content creation, publishing rhythm, creator network, and trend-driven campaigns that move views, engagement, and TikTok Shop revenue.

Content Creation & Channel Ownership: produce, film, edit, and publish daily short-form content across TikTok, Reels, YouTube Shorts, and emerging formats.
Creator & Affiliate Network: recruit, brief, and manage creators and affiliates to seed campaigns and drive product discovery.
Trend-driven Execution & Metrics: monitor internet culture, test formats, and optimize based on performance to grow audience and revenue.

Job Description

Responsibilities

Create, film, edit, and publish short form content across TikTok, Instagram Reels, YouTube Shorts, and emerging platforms
Produce 3–5 pieces of content daily
Stay on top of social trends, memes, sounds, and platform updates
Develop content concepts that drive engagement, awareness, and sales
Capture lifestyle, product, founder, customer, and behind the scenes content
Occasionally appear on camera and direct others on camera
Turn trending moments and cultural conversations into relevant brand content quickly
Own day to day management of all social media channels
Schedule and publish content
Manage community engagement and respond to comments and messages

Requirements

2–5+ years of experience creating content for brands or personal social channels
Strong understanding of TikTok, Instagram Reels, and short form video content
Proven ability to create engaging content that drives views and engagement
Experience filming and editing content using an iPhone and tools such as CapCut, Adobe Premiere, or similar platforms
Strong copywriting and storytelling skills
Highly organized and self motivated
Comfortable working in a fast paced startup environment
Strong understanding of internet culture and social trends

Preferred

Experience in beverage, wellness, fitness, food, or consumer packaged goods
Experience managing TikTok Shop
Experience growing a personal creator account
Experience working with influencers and affiliate programs
Ability to design simple graphics and social assets
Experience creating viral or high performing organic content

Benefits

Fully remote within the United States
Travel opportunities for events, activations, trade shows, and content shoots

Yerbaé

Yerba Madre—formerly Guayakí Yerba Mate—is the nearly 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre, meaning “Mother Herb,” is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one. Headquartered in Sebastopol and Venice, California, Yerba Madre sources organic, shade-grown yerba mate in direct partnership with 255 family farmers and Indigenous communities across Argentina, Brazil, and Paraguay. Using its Market Driven RegenerationTM model, every purchase helps reforest the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities. In 2025, the brand became the world’s first yerba mate to achieve Regenerative Organic CertifiedTM Gold® status——setting a new global standard for ecological integrity, cultural respect, and environmental restoration. As an original founding member of the B Corp community and a founding member of the Purpose Pledge, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com.

Founded in 1996

Sebastopol, California, USA

257 employees (30 in marketing)

www.yerbamadre.com