Responsibilities

• Social Content Strategy & Creative Execution
• Support the development and execution of social-first content strategies across TikTok, TikTok Shop, Instagram, YouTube, and Livestream Shopping
• Concept platform-specific storytelling ideas tailored to each social media channel, audience, and customer segment
• Translate campaign creative, product stories, and seasonal priorities into engaging social-first content and community storytelling
• Partner with Social, Brand Strategy, Creative, and Copy teams to ideate and execute content that supports brand milestones, product launches, cultural moments, and always-on channel needs
• Help identify opportunities for reactive, trend-driven, and first-to-market content that keeps the brand relevant and culturally connected
• Support content needs across organic social, paid media, livestream, and broader marketing initiatives as needed
• Content Capture, Editing & Asset Creation
• Capture social-first video and content at photo shoots, stores, events, studio settings, livestreams, and other day-to-day brand moments

Requirements

• Bachelor's degree or equivalent experience in Filmmaking, Visual Communications, Marketing, Fashion, Digital Media, or a related field
• 2+ years of relevant experience in social media content creation, filmmaking, video production, or digital creative roles
• Strong experience capturing and editing social-first video content for mobile and platform-specific environments
• Proficiency in iPhone video capture and editing
• Strong understanding of content creation for TikTok, Instagram, YouTube, TikTok Shop, and related social platforms
• Strong storytelling instincts and a clear understanding of what performs across social and community-driven channels
• Experience creating content that is aligned with brand strategy while also responsive to platform behavior and audience expectations
• Strong organizational skills and ability to manage multiple projects in a fast-paced environment
• Ability to travel as needed

Nice To Have

• Experience working in fashion, retail, beauty, or lifestyle brand environments
• Experience creating content for paid media, social commerce, TikTok Shop, or livestream shopping
• Proficiency in Adobe Premiere Pro and Adobe Creative Suite
• Experience with CapCut, After Effects, Photoshop, Illustrator, or similar creative tools
• Basic design, layout, and typography skills for digital and mobile content
• Portfolio demonstrating strong social-first content creation and editing capabilities across multiple platforms