Content Creator

New York City, NY (Hybrid)

$60K/yr – $75K/yrMid Level2+ years expFull time

Posted 4 days ago

Job Summary

Own and execute platform-native short-form content at scale, from concept to post, across shoots, trends, and performance-driven optimization.

  • Own end-to-end content creation lifecycle
  • Drive audience growth through data-informed experimentation

Job Description

Responsibilities

  • Shoot and edit platform-native content across formats: short-form video, memes, reactive posts, in-office moments, event and shoot footage, product content, and whatever the internet invents next
  • Participate in and help organize bi-weekly content shoots, delivering 100+ pieces of content per month
  • Write hooks, overlays, and captions with genuine wit and wordplay. On-screen text is a creative act, not a caption box to fill
  • Show up on camera with confidence and charisma, including as a face of the brand when needed
  • Stay organized enough to film, submit, and get content through review, approval, and posting on time, every time
  • Stay deeply plugged in to what is happening on social and across the broader cultural conversation
  • Bring specific trends, sounds, and formats to brainstorms before they peak, with a clear take on whether they are right for the brand
  • Understand that just because a trend exists does not mean it is ours to use. Have the judgment to know the difference and the confidence to push back when it is not a fit
  • Review and interpret social performance data to refine future content
  • Test new formats regularly and track what outperforms baseline engagement

Requirements

  • 2-4 years of experience in content creation for TikTok, Instagram, or YouTube Shorts and a portfolio and work samples to show for it
  • Ability to concept, shoot, and edit independently from start to finish across all content types
  • Proficient in CapCut, Final Cut Pro, Canva. Bonus if you’re well-versed in the Adobe suite
  • You have a track record of growing audiences and producing high-performing short-form content
  • You’re collaborative, flexible, and take feedback well in a creative team setting

Benefits

  • Healthcare, Vision, & Dental: Competitive / Best in Class Plans
  • FSA & HSA Options: Pick what suits you (can’t do both).
  • 401K with 3% Match: Eligible after 90 days.
  • Financial Planning & Charity Match
  • PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays
  • Classpass Membership
  • Continuous Learning & Dedicated Learning Hours
  • Remote & Hybrid Work Options
  • Commuter Benefits
  • Women In Toys Membership
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Relatable

Relatable is a creatively driven entertainment company on a mission to bring more laughs, connection, comfort, and care into everyday life, always with a sense of humor. Founded in 2016 by Elie Ballas, Ben Kaplan, and Elliot Tebele, the brand started with its breakout game What Do You Meme? and rebranded as Relatable in 2023 to reflect a growing universe of games, toys, plush, and feel-good wellness products.Our lineup includes fan favorites like What Do You Meme?, Emotional Support Pals, Buzzed, Let’s Get Deep, Kollide, Incohearent, Hunt A Killer, Happy Helpers, and more, plus our newest family hit, Cows in Space, a 2025 Toy of the Year (TOTY) finalist for Game of the Year. From game night to gift-giving, our products are designed to spark laughs, start conversations, and go a little viral along the way.You can find Relatable products at major retailers like Walmart, Target, and Amazon. Follow us on Instagram and TikTok for the latest drops, laughs, and behind-the-scenes fun.

Founded in 2016
New York, New York, USA
116 employees (35 in marketing)

Salaries

Posted range

$60K/yr – $75K/yr

Taken straight from the job posting.

See all Relatable salaries

Marketing Team

Marketing Team Size
23 (20% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
102.5K
Traffic Source Mix
Search
45.7%
Direct
38.2%
Referral
9.1%
Social
4.9%
Paid
1.6%

Headcount Trend

Current headcount: ~116

Recent News

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Content Creator

Relatable · New York City, NY · Hybrid