Responsibilities

• Develop and execute comprehensive social media strategies aligned with overall marketing goals to enhance brand visibility across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Create engaging, high-quality content including graphics, videos, photography, and written posts using media editing tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Manage daily social media operations using scheduling tools such as Hootsuite and Buffer to ensure consistent posting schedules.
• Monitor social media conversations through social listening tools to gather insights on audience sentiment and emerging trends.
• Implement SEO best practices and conduct keyword research to optimize content discoverability.
• Analyze social media analytics and marketing online analytics to measure campaign performance; prepare reports on media performance analytics and digital marketing performance monitoring.
• Collaborate with public relations teams to maintain positive brand reputation through effective relationship management and media engagement strategies.
• Coordinate paid advertising campaigns on platforms like Facebook Advertising to boost content reach and engagement.
• Engage actively with followers by responding to comments, messages, and inquiries in a professional manner that reflects brand voice.
• Stay current with industry trends in social media marketing, content creation, graphic design, video editing, and media editing tools to continually refine strategies.

Requirements

• Proven experience in social media management with a strong portfolio demonstrating successful content creation across multiple platforms.
• Demonstrated expertise in social media content marketing, graphic design, video editing, photography, and proofreading.
• Familiarity with digital marketing analytics tools such as Google Analytics and web analytics platforms for measuring campaign effectiveness.
• Knowledge of SEO techniques, keyword research strategies, and social listening tools for audience insights.
• Strong understanding of branding principles combined with excellent content writing skills tailored for diverse audiences.
• Ability to monitor media performance analytics effectively while adapting strategies based on data-driven insights.

Preferred

• Experience managing paid advertising campaigns on Facebook or other social platforms is highly desirable.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance