Responsibilities

• Visit active Liv Outdoors job sites approximately 2 days per week to capture photo and video content.
• Document projects before, during and after installation.
• Capture transformations, crew activity, materials, equipment, design details, educational moments and behind-the-scenes content.
• Film and edit short-form video for Instagram Reels, TikTok and Facebook.
• Create Instagram Stories, photo posts and carousels.
• Write engaging hooks, captions and calls-to-action.
• Identify relevant social-media trends and creatively adapt them to the landscaping/outdoor-living industry.
• Help develop and maintain Liv Outdoors' brand voice and visual style.
• Build and maintain a well-organized library of usable photo and video content.
• Develop and maintain a content calendar.

Requirements

• Has experience creating Reels, TikToks or other short-form video.
• Has strong video-editing skills.
• Understands hooks, pacing, storytelling, retention and social-media trends.
• Understands that different platforms require different approaches.
• Has a strong visual eye.
• Is comfortable walking onto active construction/landscaping job sites.
• Can work independently and recognize content opportunities without constant direction.
• Is organized and capable of managing large amounts of photo and video content.
• Can balance creativity with a professional brand.
• Understands that our goal is not simply views—we want brand awareness, local engagement and qualified leads.

Preferred

• Drone photography/videography
• DSLR or mirrorless photography
• DJI gimbals
• Wireless microphones
• CapCut, Adobe Premiere, Final Cut or similar editing software
• Canva or graphic design
• Landscaping, architecture, construction, interior design or outdoor-living content
• Meta Business Suite
• TikTok analytics
• Social-media strategy