Responsibilities

• Own (but not limited to) TikTok channel strategy and day-to-day content execution.
• Lead content creation for TikTok, Meta, and Pinterest, ensuring content is platform-native and trend-driven
• Identify and execute on emerging TikTok trends, formats, and storytelling styles
• Concept, film, and edit short-form video content on a consistent basis
• Execute weekly batch filming to maintain a strong pipeline of always-on content
• Capture behind-the-scenes and social-first content on set during photoshoots and brand campaigns
• Participate in and lead “face of the brand” moments when appropriate for TikTok content
• Partner with the social team to align TikTok content with broader brand campaigns and tentpole moments
• Monitor platform trends, creators, and algorithm shifts to inform content strategy

Requirements

• 2+ years of experience in content creation, social media, or short-form video production
• Deep understanding of TikTok and Meta culture, trends, and platform best practices
• Proven ability to concept, film, and edit high-performing short-form video content
• Strong storytelling instincts with a social-first creative approach
• Proficiency in mobile editing tools and content creation apps (CapCut, InShot, etc.)
• Comfortable appearing on camera and representing the brand in social content
• Strong visual sensibility with understanding of composition, pacing, and hooks
• Ability to quickly react to trends and create brand-relevant content in real time
• Highly organized with the ability to manage weekly content production
• Willingness to travel for photoshoots, events, and brand activations when needed