Responsibilities

• Shoot and edit short-form video, photography, and social-first creative across Instagram, TikTok, YouTube Shorts, and whatever platform matters next.
• Concept and produce content that captures the reality of regenerative farming, craft butchery, and home cooking-not the aestheticized, filter-heavy version of it.
• Turn farm visits, butcher shop shifts, member stories, and delivery days into content that earns attention without buying it.
• Design digital and print assets as needed: emails, direct mail inserts, paid ads, in-store materials.
• Move fast. React to what's actually happening—a farmer pulling a calf, a new cut hitting the shop, a member cooking something unexpected.
• Identify, vet, and build relationships with food creators, home cooks, chefs, and cultural voices who'd genuinely use and talk about Walden.
• Run a product seeding program: get boxes into the right kitchens, follow up like a human, and let great content happen without a 47-page brief.
• Manage a small but growing roster of creator partnerships-some gifted, some paid, all authentic.
• Monitor and engage in real-time when Walden shows up in conversations, tags, or cultural moments.
• Own the social content calendar and posting cadence.
• Track and report on content performance, creator ROI, and audience growth.
• Collaborate with the CMO and marketing team on campaign strategy, seasonal pushes, and brand evolution.
• Stay dangerously current on platform shifts, algorithm changes, creator economy trends.

Requirements

• 3–6 years creating social content for a brand, agency, or your own audience-with a portfolio that proves you can make things people actually watch, share, and remember.
• You shoot and edit video on your phone and it looks better than most people's studio work. You understand native formats, aspect ratios, pacing, and hooks instinctively.
• You've built or managed creator/influencer relationships-not just run a gifting spreadsheet, but actually cultivated partnerships that produced real content and real results.
• Strong design eye and basic execution skills (Canva, Figma, or Adobe). You don't need to be a graphic designer, but you need to make things that look intentional.
• You write well. Captions, scripts, DMs, briefs-your words sound like a person, not a brand playbook.
• You can work independently, manage your own time, and deliver without someone checking your homework.

Nice to Have

• You care about food. You cook.
• Experience in DTC, foodbev, agriculture, or mission-driven brands.
• You've worked on a small team where you wore multiple hats and liked it.
• Comfort with AI tools for content ideation, editing workflows, and automation. We use Claude extensively and expect you to as well.
• Based in or willing to travel to the Boston/Tewksbury area regularly.

Benefits

• Health, dental, and vision insurance.
• Paid time off + company holidays.
• 5 lbs of Walden Local products every week.
• A content budget and creative freedom that most brands three times our size won't give you. You\'ll own this.
• Direct access to 65+ farms, a working butcher shop, and 24,000 member families as your content universe.