Content, Creator and Partnerships Lead, House of Atlas at Athena Club | New York, USA | $110K/yr – $140K/yr

Content, Creator and Partnerships Lead, House of Atlas

New York, USA (On-site)

$110K/yr – $140K/yrSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Lead and scale Atlas's creator ecosystem across ambassador programs, TikTok Shop affiliates, and paid social content, turning creator partnerships into measurable revenue and brand impact.

Ambassador/Influencer Engine: recruit, manage, and optimize a multi-tier creator roster and drive EMV, UGC volume, and attribution.
Content & Campaign Orchestration: own product-first briefs, UGC library, paid social briefs, and cross-channel creative consistency.
Performance & Reporting: track EMV, affiliate revenue, creator-attributed conversions, and report weekly to leadership.

Job Description

Build and run the ambassador and influencer program from scratch, with TikTok and Instagram as the primary channels
Develop the TikTok Shop affiliate architecture: creator recruitment, brief development, payout structures, and performance tracking
Write product-first, brand-voice-aligned content briefs that scale across creator tiers
Scout, recruit, and manage an ongoing roster of creators who fit the Atlas man, not just reach targets
Own Atlas's organic social channels: voice, cadence, posting, and community management
Build the content library: UGC, original shoots, and creator-sourced assets that can be repurposed across paid and owned channels
Manage brand and media partnerships across podcasts, newsletters, and adjacent brands
Coordinate with the in-house and freelance design team to keep creative consistent across all channels
Own paid social content strategy and campaign management across Meta and TikTok: briefing creative, testing formats, and optimizing based on performance
Build and manage the UGC pipeline that feeds paid: creator content repurposed into ads, tested systematically, and scaled on what works

3 to 5 years at a brand in creator, social, or influencer marketing
Has built a creator program with measurable outcomes: EMV, UGC volume, and attributed revenue, not just managed a roster
TikTok Shop experience or a deep working knowledge of how affiliate commerce compounds over time
Has measured creator ROI beyond impressions: repeat purchase lift, EMV per creator, and conversion contribution
Has a genuine and specific point of view on what men's content should look like in 2026
Experience running paid social campaigns on Meta and TikTok: knows how to brief for performance, read results, and iterate fast
Experienced working across creator tiers, micro, mid, and macro, with differentiated briefs and KPIs for each

Experience with ambassador/creator ecosystems
Proven track record of scaling influencer programs
Strong strategic and hands-on mix in content and paid media

The (+) Extras
Medical, Dental, Vision insurance
Life + Disability
HSA or FSA
Commuter benefits
401K
Weekly team lunches
Optional Bi-Weekly Team Workouts
Annual Offsite “Camp Athena Club”
We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, citizenship status, disability, veteran status, genetic information, marital status, or any other characteristic protected by applicable law.

Athena Club

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Hi, we're Athena Club. Here bringing you everything you need to treat your body right. Think feel-good, toxin-free essentials that are one of a kind. So you can take better care of you, every day.

Founded in 2017

New York, New York, USA

44 employees (10 in marketing)

www.athenaclub.com

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