Brand Content Writer
Avam
Tampa, FL (Remote)
$50K/yr - $65K/yrIn-houseFull-timeMid level2+ years exp.
2 hrs ago
Content Creator, Nordstrom Rack (Hybrid - NYC)
New York City, NY (Hybrid)
$102K/yr – $165K/yrMid Level5+ years expFull time
Posted 4 days ago
Job Summary
Own end-to-end native Rack content from concept to publish, leading on-set direction, editing, and storytelling across static images, video, and text while driving AI-enabled production, cross-functional alignment, and customer-focused storytelling.
- End-to-end content production
- On-set direction and talent management
- AI-enabled content ideation and variant generation
Job Description
Responsibilities
- Produce, shoot, and edit native Rack content across static images, short-form videos, and text-only formats — mid-fi in nature, but with a high level of craft
- Translate real-time trends into a real POV on Nordstrom Rack channels. We don’t hop on every trend, and are intentional in the when, why, and how we show up
- Capture in-store content with iPhone and mirrorless rigs, edit on-device and in-app with the capacity for same-day publishing
- Direct on-camera talent (including influencers and internal creators) on set, on the street, and on the fly
- Maintain Rack's editorial voice across formats and platforms, delivering copy and supers for content that conveys our personality
- Drive adoption of generative AI tooling for content production, ideation, and variant generation
- Contribute to the Rack editorial point of view and feed insights back to the Rack Social Strategist as content is ideated and published
- Move at the speed of culture — operating against trend cycles, drops, and store moments
- Operate cross-functionally to manage product priorities, messaging, promotions, and business needs within content
- Expand our customer understanding and reach through content
Requirements
- Bachelor's degree in marketing, communications, film, design, or related field — or equivalent demonstrated experience
- 5–7 years delivering social-first content end-to-end at a brand, publisher, or agency
- Adobe Creative Suite fluency: Premiere Pro, Photoshop, Lightroom, After Effects
- Native social editing on CapCut and Edits
- iPhone and mirrorless shooting in-store; lighting and audio capture in dynamic environments
- On-camera direction and casting craft
- Figma, Photoshop and Canva for static layouts
- On-the-fly capture and edit-on-device craft
- Sprout or native schedulers
- Working knowledge of generative AI tools (Firefly, Runway, ElevenLabs)
Benefits
- Medical/Vision, Dental, Retirement and Paid Time Away
- Life Insurance and Disability
- Merchandise Discount and EAP Resources
- This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more.
Nordstrom
At Nordstrom, we empower our employees to set their sights high and blaze their own trails. This is a place where your success and growth are truly a result of your own efforts and achievements. Our teams are made up of motivated people who work hard to become leaders within the company, at all levels of the organization. These well-traveled paths show how hard work, loyalty, a competitive spirit and your unwavering commitment to the customer can take you and your career to new places. In addition to being a great place to have a career, we’re also committed to respecting the environment and supporting our communities. To learn more, check out NordstromCares.com.Interested in joining the Nordstrom team? See some of our current opportunities under our Careers tab or visit careers.nordstrom.com to apply today.
Salaries
Posted range
$102K/yr – $165K/yr
Taken straight from the job posting.
The middle of this range ($134K) is 85% above the median base salary for Content Creator roles in the United States ($72K).
Content Creator median pay in the United States
Most pay falls between $58K and $82K. Based on 113 salaries.
Links
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
