Lead Content & Creative Direction (primary lane — concept, produce, capture, edit) — Concept content end-to-end across the five social platforms — trend-driven pieces, branded content, recurring serialized formats, tentpole moments, original creator concepts, and one-off campaign creative.
Produce shoots from concept to set — define the shot list, coordinate talent, locations, props, and timing; manage logistics on the day.
Capture content using both production modes: phone-first capture (vertical video, BTS moments, court-side reactions, trend executions, fast-turn pieces) and DSLR / mirrorless + audio capture (interviews, branded content, original series segments, higher-polish tentpole pieces).
Edit captured content end-to-end — phone or CapCut for fastest-turn pieces, Premiere Pro for polished and longer-form work.
Bring on-camera presence and voice-over capability where the piece calls for it.
Operate under the Tennis Channel brand voice and visual standard set by the Senior Social Media Manager and the Director of Video Content; flag content-quality concerns up before publish.
Lead end-to-end content creation for assigned tournament tentpoles, brand campaigns, sponsor activations, and serialized formats — concept, produce, capture, edit, and publish.
Coordinate with the Senior Social Media Manager and Director of Video Content on which campaigns the Content Creator owns end-to-end vs. supports.
Contribute the Content Creator's owned content slots to the Master Cross-Platform Content Calendar and the video team's 90-day pipeline view.
Travel to select tournaments and shoots to capture on-the-ground content — typically 8-15 weeks per year on the road.
Live inside platform trend cycles on TikTok, Reels, Shorts, Instagram, and YouTube — sound choices, edit timing, format awareness, creator-economy moves.
Bring concepts to the Weekly Trending Content Meeting — daily and tournament concepts built on emerging trends — and own follow-through on what gets approved.
Run a tight reactive-content loop: when a trend or moment breaks between meetings, ship a creator response fast under brand-voice guardrails.
Run platform-feature tests on creator output (new format, new placement, new edit style); document what works and surface to the team.
Maintain a 90-day forward view of creator-content opportunities aligned with the team's tournament tentpoles, brand campaigns, and serialized programming.
Identify creator-content growth opportunities (new format, new on-camera concept, new platform-native execution) and bring them to leadership with a recommended action and a resource ask.
Surface content performance insights — which pieces performed, which formats are tired, what to test next — to the Senior Social Media Manager and Director of Video Content.
Provide qualitative content read-back weekly to feed the cross-platform executive narrative.
Track personal output volume and cycle time against targets set by the Senior Social Media Manager.
Partner with the Senior Social Media Manager on social-side content concepting, brand voice, and the Master Cross-Platform Content Calendar to ensure alignment.