Content Creator

Responsibilities

• Develop original ideas for organic and paid social that spark conversation and drive share of voice and cultural relevance
• Write hooks, scripts, and storyboards that earn attention in the first three seconds
• Partner with the Sr. Manager, Social Media and Content Director to turn cultural moments into content quickly
• Shoot and edit short-form video, including graphics, text overlays, sound, and transitions
• Work with the Content Director and Creative team on larger productions, and handle quick-turn, in-app content independently
• Repurpose creator, ambassador, and campaign footage into platform-ready content, and appear on camera when the content calls for it
• Build platform-native, on-voice content for organic channels, and paid assets designed to perform with strong hooks and variations for testing
• Partner with Performance Marketing and agencies to review results and iterate on creative
• Know our consumer’s algorithm: what he watches, saves, shares, and scrolls past across sports, health and wellness, men’s grooming, and pop culture
• Conduct social listening across our brand, competitors, and the category, and bring back insights into the weekly trend beat meeting to shape what we create

Requirements

• 3-5 years of experience creating short-form video content for a consumer brand, agency, or your own platform, with a portfolio that shows work that performs
• Deeply immersed in the feed of the millennial male: sports, health and wellness, men’s grooming, and pop culture. You know what he is watching and what will stop him in his scroll
• Track record of creating content that drives comments, shares, and conversation, not just views
• Proven ability to originate ideas from scratch and execute against a brief, with the confidence to pitch, defend, and build on ideas in group brainstorms
• Strong shooting and editing skills (Premiere, CapCut, Final Cut or equivalent) and comfort producing in-app
• Comfortable and confident on camera, and willing to appear in brand content
• Experience creating for both organic and paid social, with a working understanding of what drives performance and ROAS
• Deep fluency in TikTok and Instagram, including formats, trends, and how each algorithm rewards content
• Experience with social listening tools (Sprout, Pinpoint, or equivalent), with the ability to turn what you see into insights that shape content
• Strong written and verbal communication, with the ability to protect and write in a distinct brand voice

Benefits

• Competitive Base Salary
• Annual Bonus Potential
• 100% EE + 80% Dependents Covered Medical, Dental, Vision
• Life Insurance
• STD/LTD
• 401 (k) with Generous Match, No Vesting Period
• Wellness + Cell Phone stipend
• 4 weeks’ Vacation
• accrued 9 Sick Days
• 11 Paid Holidays