Own end-to-end video content production for social, turning ideas into platform-ready motion that hits TikTok, Instagram, YouTube Shorts, and long-form formats while shaping tone, timing, and delivery from planning through post.

• Pre-Production & Planning: Partner with Social Media team to brainstorm content ideas, create initial storylines, develop storyboards and shot lists, prep/stage props and scenes.
• Production (Shooting): Capture video and photos, handling lighting, audio, staging and equipment setup in-studio or on-location when functioning as a sole creator, or collaborating with other designers, art directors and producers when creating content as part of a team.
• Post-Production (Editing): Organize and hand-pick footage and stills, edit into polished and engaging content using software like Premiere Pro, Final Cut, or social media platform editing tools, incorporating music, captions, and creative effects.
• Optimization: Tailor video and motion content to specific platform needs, creating platform-first formats that drive engagement and conversion.
• Brand Consistency: Maintain brand aesthetic requirements for all assets based on brand identity objectives and platform mandatories.
• Project Management: Maintain tasks, work and asset delivery calendar; coordinate shoot schedule with resources and studio reservations; coordinate content review and approval; meet deadlines and facilitate file delivery.
• Analytics & Trend Monitoring: Collaborate with Social Media team to understand content performance and integrate learnings into future productions.
• Platform and Technical Knowledge Sharing: Willingness to share new tips, tricks and best practices with the broader creative team.