Content Creation & eCommerce Product Specialist

Responsibilities

• Create engaging product-focused content for TikTok, Instagram, Facebook, YouTube Shorts, and other relevant social platforms.
• Film, edit, and produce short-form product videos, demonstrations, lifestyle content, product highlights, and promotional creative.
• Develop basic scripts, shot lists, hooks, captions, and creative concepts for social media content.
• Photograph products and edit, retouch, resize, or manipulate images for digital marketing, social media, e-commerce, wholesale, and sales needs.
• Create social graphics, product callouts, promotional materials, and other digital assets using tools such as AI (Chatgpt, Firefly, Higgsfield), Canva and Adobe Creative Suite.
• Stay current on social media trends, formats, sounds, creator styles, platform changes, and emerging content opportunities.
• Translate relevant trends into content ideas that fit the company’s products, customers, and brand voice.
• Continuously test new creative approaches designed to increase engagement, reach, followers, traffic, and product interest.
• Help maintain a practical content calendar and help ensure a consistent flow of relevant, timely content across channels.
• Support affiliate, influencer, user-generated content, and creator initiatives as needed.

Requirements

• Demonstrated hands-on experience creating and managing social media content.
• Direct working experience with Shopify, including product setup, merchandising, images, descriptions, collections, and general content maintenance.
• Hands-on experience with Hootsuite or a comparable social media management platform.
• Experience working directly within native social platforms such as TikTok, Instagram, Facebook, YouTube, and/or Pinterest.
• Experience supporting digital go-to-market strategies, product launches, or new product development initiatives.
• Strong working knowledge of short-form video creation and editing.
• Comfortable photographing products and performing basic-to-intermediate image editing.
• Strong written communication skills with the ability to create concise, engaging consumer-facing copy.
• Strong analytical skills with the ability to understand performance metrics and identify actionable trends.
• Highly organized with the ability to manage multiple products, platforms, projects, deadlines, and priorities simultaneously.