Responsibilities

• Develop SEO-driven content strategies aligned with brand communication planning
• Create website blog content, product storytelling, and digital assets
• Copywriting, content creation and scheduling for all social and email
• Optimize product descriptions and category content for search visibility and conversion
• Implement SEO/SEM best practices across social media and digital platforms
• Support paid social marketing campaigns with high-quality brand content
• Evaluate and refine creative direction to ensure consistency with brand guidelines
• Monitor content performance and continuously optimize engagement and search performance
• Adjust ad spend and audience targeting for paid social campaigns
• Develop and manage non-branded communities aligned with themes such as creativity, craftsmanship, sustainability, and meaningful gifting

Requirements

• Bachelor’s degree in related area
• Minimum 4 years in similar position/role
• Able to work in a fast-paced environment and juggle multiple brands

Preferred

• Experience in content marketing, digital storytelling, or SEO-driven content development
• Strong writing and editorial skills with attention to brand voice and tone
• Understanding of SEO principles and content optimization tools
• Experience managing social media or community engagement initiatives for organic and paid social
• Ability to analyze content performance using analytics platforms
• Creative mindset with strong collaboration skills
• Photo and Video creation and editing skills via Canva or similar
• Familiarity with Meta Business Suite(FB & Instagram), Pinterest, and Tik Tok
• Email Marketing segmentation and automation expertise with Klaviyo or Hubspot

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance