Responsibilities

• Own our content strategy end to end: blog, SEO, GEO and AEO, so we rank in Google and get cited by AI models like ChatGPT, Claude and Perplexity
• Write and publish high-quality content that turns complex crypto and tax topics into clear, useful reading for freelancers
• Build and grow our presence on LinkedIn, X and in crypto and freelance communities (Reddit, Discord, Telegram)
• Develop our editorial voice and keep it consistent across everything we publish
• Turn the product and the market into stories: getting paid in crypto, stablecoins, tax, the things our audience actually searches for
• Track what works (search, citations, engagement) and double down on it
• Help shape positioning and messaging as we grow

Requirements

• Several years of proven content experience, with a track record of building audience or authority
• Strong SEO knowledge, and a real interest in GEO and AEO (being found and cited by AI search)
• Excellent written English; a sharp, clear, engaging voice
• Affinity with crypto, web3 or fintech, or the drive to get up to speed fast
• Comfortable working independently and owning your domain, no hand-holding
• Community instinct: you know how to show up authentically, not spam
• Honest, curious, and genuinely interested in helping our users

Benefits

• Equity from the start, you are a founding team member, not a late hire
• Fully remote, work from anywhere in the world, or hybrid if you prefer
• Tools of your choice for content, SEO, GEO/AEO and community
• Full ownership of content and community, no micromanagement
• A real say in positioning, voice and direction as we grow