Responsibilities

• Conception, copywriting, and creation of compelling, engaging, story-driven content to promote awareness of and boost engagement with the College of Nursing among prospective students, current students, alumni/donors, faculty, and clinic patients. Content to include articles, press releases, podcasts, graphics, photos, and videos, including writing, editing, and producing for communications platforms, including email, newsletters, magazines, website, presentations, social media, and other promotional materials.
• Playing a leading role in managing three commencement programs, including program management, writing, proofreading, reviewing, and ensuring print and digital versions are completed on time.
• This may require attending College events, sometimes outside standard business hours, including graduations, alumni events, lectures, speakers, etc.
• Working closely with the marketing team, the Content and Communication Specialist is responsible for developing content that aligns with the website to improve the user experience for prospective students, staff, faculty, and patients.
• This content is driven by site goals and the university’s framework (Sitefinity, SharePoint, and Duda), utilizing programs like Siteimprove and WAVE to ensure compliance and accessibility.
• They are also responsible for crafting simple, conversational content that matches the established voice and tone direction—specifically, an approachable and friendly style that speaks directly to the audience.
• This position will have an eye for design and effective page layout, be able to write marketing-oriented copy, be detail-oriented, and work well in a team environment.
• It will also act as a backup to the Digital Communications/Website Specialist to edit and update pages on the website when the Digital Communications Specialist is unavailable.
• Utilizing the campus’ email platforms (Marketing Cloud and Salesforce Marketing Cloud), the Specialist will design and write emails for internal and external audiences (Dean’s monthly communications, communications for experiential programs directed to community partners, College-wide communications that require a trackable system), ensuring accessibility while tracking emails and providing reports to clients (HR, Academic Programs, Alumni, Student Affairs).
• In support of the College’s student recruitment and alumni engagement efforts, this position will plan and execute the promotion of the College to increase awareness and engagement among target audiences using social media channels (Facebook, Twitter, Instagram).
• This work will complement the Marketing Department’s larger digital marketing and communication strategy. The position will be able to create video and graphics for social media and have a working knowledge of Adobe Creative Suite (especially Photoshop and Premiere Pro/Adobe Express), and/or Canva.

Requirements

• A bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
• One (1) year of professional-level writing and developing content for a higher education organization, non-profit, or news organization.
• At the Senior level: Two (2) years of professional-level experience writing and developing content for a higher education organization, non-profit, or news organization.
• Substitution (All Levels): A combination of education and related technical/paraprofessional experience may be substituted for the bachelor’s degree on a year-for-year basis.
• Applicants must meet minimum qualifications at the time of hire.
• Sitefinity, SharePoint, and Duda; Email platforms: Marketing Cloud and Salesforce Marketing Cloud; Adobe Creative Suite (Photoshop, Premiere Pro/Adobe Express) and/or Canva

Preferred

• Experience creating content to include articles, press releases, including writing, editing, and producing for communications platforms such as email, newsletters, magazines, websites, presentations, social media, and other promotional materials.
• Experience with working with brands/products/services to promote growth and impact of said brands/ /products/services.
• Experience in creating content that is relevant and related to cultural trends across the ever-changing, ever-growing landscape of marketing channels, platforms, and touchpoints.

Benefits

• Medical: Multiple plan options
• Dental: Multiple plan options
• Additional Insurance: Disability, Life, Vision
• Retirement 401(a) Plan: Employer contributes 10% of your gross pay
• Paid Time Off: Accruals over the year
• Vacation Days: 22/year (maximum accrual 352 hours)
• Sick Days: 15/year (unlimited maximum accrual)
• Holiday Days: 15/year
• Tuition Benefit: Employees have access to this benefit on all CU campuses
• ECO Pass: Reduced-rate RTD Bus and light rail service
• There are many additional perks & programs with the CU Advantage