Responsibilities

• Own and maintain a structured quarterly content calendar that aligns regional storytelling with global launches, product campaigns, and key regional initiatives.
• Define and lead the overall digital content strategy ensuring consistency of content and messaging including overseeing retailer activations and regional social selling campaigns and event promotion via regionally owned channels.
• Identify target audience need and develop compelling content ideas and formats to engage them across a wide variety of verticals that appeal to the UHNWI.
• Collaborate with marketing team to establish a regular email cadence, monthly newsletters, and nurture campaigns that drives engagement and conversion.
• Select and manage creative production partners and agencies ensuring compliance with approved brand guidelines and budget parameters.
• Act as the control center for campaign orchestration, ensuring launches, always-on storytelling, and brand-building efforts are strategically sequenced and amplified across paid, earned, and owned channels.
• In collaboration with Central Marketing teams create an annual plan and consistent delivery of toolkits for retailers to drive showroom traffic and generate leads (asset menus, copy decks, showroom storytelling etc).
• Act as the main point of contact for cross functional teams within Americas business including Sales, Aftersales, PR and Marketing colleagues to align all content with key milestones and product cadence.
• Work closely with all marketing and media partners (including McLaren Financial Services colleagues) to ensure the maximization of all content opportunities and fullest use of all available outreach channels.
• Support and assist the Social Media Specialist with editorial pillars, story arcs and seasonal calendars and help generate UGC and dealer content to supplement Central and regional assets.