Responsibilities

• Lead story-driven demand campaigns from idea through rollout, with clear briefs, messaging, proof points, distribution plans, and performance goals.
• Source and develop strong patient, clinician, partner, and creator stories that can be turned into campaign moments.
• Conduct interviews and capture quotes, story angles, and proof points that strengthen campaigns, PR, landing pages, launch support, and paid creative.
• Coordinate patient story capture across photo, video, and written formats, including shoot planning and collaboration with internal or external creative partners.
• Package stories into cross-channel campaign assets across PR, social, email, landing pages, and paid-support content.
• Develop PR angles, media hooks, and communications plans that can generate earned reach and MQL lift.
• Own the social content strategy and calendar so social activity supports launches, campaigns, proof moments, and demand generation priorities.
• Work closely with creator and talent partners to shape creator-led storytelling, social proof, product moments, and community trust-building content.
• Partner closely with Product Marketing to amplify launches with stronger story, proof, and communications support.
• Partner closely with Design and Creative to turn story briefs into high-quality visual campaigns.

Requirements

• 5+ years of experience in campaign marketing, content and communications, PR, brand storytelling, demand generation, or a closely related role.
• Proven experience building and executing campaign-based content marketing programs, not just blogs, newsletters, or editorial calendars.
• Strong experience turning customer or user stories into campaign assets that support awareness, engagement, lead generation, PR, or conversion.
• Strong ability to write and edit campaign briefs, messaging frameworks, emails, web copy, interview summaries, story narratives, and light PR materials.
• Experience building integrated campaigns across PR, social, email, landing pages, and paid-support assets.
• Experience owning or shaping a social content strategy and calendar tied to larger campaign goals.
• Exceptionally high emotional IQ and sensitivity.
• Excellent communication with users and patients.
• Strong PR and communications instincts, including the ability to find media angles, proof hooks, and emotionally resonant storylines.
• Strong interviewing skills and the ability to extract compelling quotes, proof points, objections, and emotional insights from customers or users.

Preferred

• Experience supporting measurable demand generation or lead generation goals.
• Experience supporting product launches with story-led campaign layers, proof assets, and earned or social amplification.
• Experience coordinating patient, customer, or field story capture, including interviews, light shoot planning, quotes, and collaboration with photo/video production.
• Experience developing PR angles, coordinating media outreach, and working with internal or external PR partners to turn stories into earned coverage.
• Experience partnering with creators, influencers, ambassadors, or talent to build trust and reach.
• Familiarity with email platforms, CMS tools, project management systems, and campaign reporting.
• Comfortable using AI tools to accelerate drafting, research, repurposing, and campaign asset development while maintaining strong editorial judgment.

Benefits

• 32 days of paid time off, including company holidays
• One additional paid day off for major life events, such as moving or getting married
• Company retirement plan
• Wellness benefit, including up to 50% reimbursement for gym memberships, sports memberships, or fitness classes, up to $30 per month
• Up to 50% reimbursement for approved professional development or accreditation costs
• Quarterly performance bonus opportunity of up to 5%, based on business performance
• Equity participation, subject to company policy and eligibility
• Collaborative team culture with regular social events