Content and Campaign Manager at Katten | District of Columbia, USA | $130K/yr – $150K/yr

Content and Campaign Manager

District of Columbia, USA (Hybrid)

$130K/yr – $150K/yrMid Level7+ years expFull time

Posted 6 months ago

Job Summary

A Content and Campaign Manager leads multi-channel campaigns across practices, collaborating with the Content, PR, and MBD teams to create and optimize materials. Key responsibilities include content development, SEO, analytics, and cross-team collaboration, with a focus on delivering measurable engagement. Requirements emphasize a relevant degree, 7+ years of experience, and strong writing and collaboration skills. Benefits include comprehensive health coverage, 401(k), parental leave, and PTO.

Job Description

Responsibilities

Creates and adapts content for campaign assets including reports, ebooks, feature stories, digital copy, and profile content that highlight the firm’s market strengths and differentiators.
Works well creating content individually and in partnership with peers on the Content and PR teams.
Leads development of content across formats and channels for assigned practices, including but not limited to advisories, newsletters, blog posts, attorney biographies, annual reports, and practice descriptions.
Produces and manages audio/video content, including podcast and video planning, recording, editing, distribution, and promotion; support attorneys by developing scripts, question guides, and promotional assets.
Applies SEO/AEO best practices to content planning and execution, including keyword research and on-page optimization to improve discoverability.
Copyedits and quality-checks content for accuracy, clarity, brand voice, and adherence to editorial standards.
Develops and maintains an integrated campaign playbook, including standard processes, timelines, and best practices.
Plans and executes integrated campaigns for practices and industries in partnership with Content and MBD team members.
Collaborates with MBD team members to translate firm and practice initiatives into campaign narratives across targeted marketing channels.
Manages campaign timelines, deliverables, and messaging frameworks to align with firm priorities.

Requirements

Bachelor’s degree in Communications, Marketing, Journalism, or related field.
7 or more years of experience in content marketing, campaign management, or communications, ideally in a law firm or professional services setting.
Demonstrated success developing multi-channel campaigns that drive measurable engagement and visibility.
Strong writing and editing skills with a focus on narrative development and brand alignment.
Proven ability to successfully collaborate across teams and manage multiple priorities simultaneously.
Familiarity with SEO, analytics platforms (GA4, social tools), and digital publishing systems.
Articulate with exceptional interpersonal and communication skills to establish effective working relationships with all levels of firm personnel.
Ability and willingness to work in-office twice each month at a minimum for department meetings and other collaborative efforts.
Ability to occasionally retrieve and distribute files, written documentation, or office supplies weighing up to 10 pounds.
Travel to other firm locations is required when necessary.

Benefits

medical/dental/vision
401k with employer contribution
parental leave
transportation fringe benefit program
back-up care option
generous paid time off policy
long-term and short-term disability policies

Katten

Soy Carolina Malmlöf, diseñadora gráfica y licenciada en publicidad. Desde 2008 trabajo en el mundo digital, ayudando a empresas de distintos rubros a crecer con estrategias de pauta y contenido en redes sociales.Con los años, el trabajo y el aprendizaje constante me llevaron a cumplir un gran sueño: fundar Katten, mi propia agencia de marketing digital. Un proyecto que es el resultado del esfuerzo, el trabajo en equipo y de rodearme de las personas correctas para crecer juntas.Además de emprendedora, soy mamá de dos pequeños que me recuerdan todos los días por qué hago lo que hago. 💛Hoy mi mayor desafío y satisfacción es acompañar a marcas a encontrar su voz en el mundo digital, con estrategias creativas y efectivas que generen resultados reales.

Founded in 2016

Buenos Aires, Buenos Aires Province, ARG

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