Responsibilities

• Setting editorial direction and content standards that reflect the brand's voice and priorities.
• Drafting original content and editing or overseeing drafts from other writers and contributors.
• Identifying and building relationships with subject matter experts to strengthen the credibility and depth of the content.
• Writing clear, detailed briefs for freelance writers, agencies, and expert contributors.
• Owning content QA, reviewing for accuracy, consistency, and adherence to editorial and brand standards before publication.
• Building and maintaining a repeatable editorial workflow from ideation through drafting, review, and publication.
• Structuring content so it's usable by AI answer engines, working with the technical lead on formatting, and with the measurement lead on what's actually getting cited.
• Partnering with cross-functional stakeholders to keep content priorities aligned with broader strategy.
• Refining the editorial approach based on performance and feedback.

Requirements

• 5+ years of editorial, content strategy, or content marketing experience.
• Demonstrated experience managing content production at scale, across multiple contributors or writers.
• Experience identifying, recruiting, and working with subject matter experts or outside contributors.
• Strong writing and editing skills, with the ability to write clear briefs and give useful editorial feedback remotely.
• Sharp attention to detail and consistency across large volumes of content.
• Comfortable balancing editorial judgment with a defined process and firm deadlines.
• Able to work independently and manage multiple content workstreams at once.

Preferred

• Experience writing or editing for search visibility, including E-E-A-T principles and content structured for retrieval.
• Familiarity with AEO, GEO, or AI search, or clear curiosity about it.
• Experience in a regulated or compliance-heavy industry.