Blackthorn

Content & Brand Manager

New York, USA (Remote)

Role: Content & Brand Manager Base Salary: $80,000 - $90,000 USD Description: Are you driven by creativity, curiosity, and a desire to build something meaningful? Do you have strong instincts for storytelling and a hunger to experiment with how brands show up in the world? We're looking for a Content & Brand Manager to help shape how Blackthorn shows up through content across our owned channels. This role focuses on bringing our brand to life through storytelling, creativity, and thoughtful execution of content. Reporting to the Director of Marketing, you'll partner closely and collaborate across teams to translate campaign priorities, product value, and customer insights into content that feels human, confident, and differentiated, driving awareness and demand for Blackthorn's products. This is a hands-on role with meaningful ownership and autonomy. What you'll do: Brand Expression & Storytelling Help define how the Blackthorn brand shows up through content across owned channels Translate company strategy, product value, and customer insight into clear, compelling narratives Apply and evolve brand voice and tone through real-world content Bring forward creative ideas, content series, and new formats — and test what resonates Social Media Own day-to-day content strategy and creation for LinkedIn and YouTube, with opportunities to expand into additional platforms over time Create platform-native content, including short-form video, visuals, and storytelling posts Develop a recognizable and consistent brand presence across social channels Experiment with tone, format, and narrative Monitor engagement and performance, using insights to refine content direction Consult on executive social media strategy Webinars & Video Content Plan and execute webinars in partnership with the Director of Marketing and campaign stakeholders Shape webinar concepts, formats, and narratives (panels, interviews, POV sessions, roundtables) Own promotional and post-event content to extend the impact of each webinar Build repeatable webinar series over time Blog & Long-Form Content Lead blog content creation from an editorial point of view, balancing SEO-driven topics with original thinking and storytelling Write, edit, and publish high-quality blog content and long-form gated content Collaborate with internal subject-matter experts to surface insights and stories Partner with web and development resources on technical SEO and AEO opportunities and implementation Email Newsletters Own editorial direction and writing for recurring newsletters Treat newsletters as an ongoing editorial product and brand touchpoint Experiment with format, tone, and cadence to deepen audience engagement Creative Experimentation & Learning Develop hypotheses around content formats, narratives, and channels Launch experiments with clear goals and success metrics Analyze results and turn insights into actionable recommendations Help evolve content direction based on real-world performance What we look for: 4–6 years of experience in content marketing, brand storytelling, or a related role for B2B Saas companies Event industry and/or event technology experience preferred Exceptional writing and editing skills, with a portfolio you're proud of Experience creating content across formats (written, social, video) Experience using AI tools to support creative workflows Strong instincts for voice, tone, and what makes content feel "on brand" Curiosity and enthusiasm for experimentation and trying new approaches and technologies Ability to balance creativity with performance insights Strong collaboration skills and comfort working cross-functionally Familiarity with SEO & AEO best practices and content performance metrics What we offer An incredible team of smart and supportive people A deep feeling of satisfaction and completion Fully remote global team working from home Stock options for every employee Flexible work week $400 office stipend Maternity/Paternity leave Student loan debt assistance Pledge 1% - time off during the year for helping nonprofits Health insurance contribution (if in the US) Children's 529 college fund assistance (if in the US) About Blackthorn We have four native apps on the Salesforce AppExchange for managing Events, collecting Payments, sending Messages, and protecting Data. We're a growing, distributed team with teammates in countries across the world. We move fast and have a significant structure in our product build process. Everyone on our team has deep experience within their respective roles. Our customers span from 1-person companies to Fortune 500s. Why is our work important Our apps continue to be easy to use and setup, due to continuous refinements with our UX. Most apps in our space take weeks to implement; ours take hours, and they work more flexibly, achieving significantly more functionality than our competitors. We believe enterprise apps should be as easy to use as consumer mobile apps. What the job will bring you A deep level of satisfaction through ownership of your role. You'll get more autonomy than at other companies (our team has told us). Connection. Our team is tightly knit, assisted through our annual company trip (as we're remote). Challenge. We're trying to move as quick as possible. This is not for you if you want to sit back and chill. As Ray Dalio says about life: "Meaningful work and meaningful relationships" provide meaning to life. We aim to bring this. While we are a Remote first culture we are currently only able to accept applicants in AZ, CA, CO, FL, GA, IL, KY, MD, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, SC, SD, TX, VA, WA, and WI