People MadeUS

Brand Marketing Strategist/Manager $110/hr hybrid ATL

Atlanta, GA (Hybrid)

Salary Not AvailableManager7+ years expFull time

Posted 6 months ago

Job Summary

The role leads brand and product naming strategy aligned to Inaming principles and manages Intuit's Naming Center of Excellence. It partners with marketing, product, research, and legal to ensure customer clarity and ecosystem consistency, evaluating options and presenting clear recommendations. It also contributes to evolving brand standards, tools, and governance processes.

Job Description

Responsibilities

  • Lead brand and product naming strategy aligned to Inaming principles, guidelines, and brand architecture
  • Own intake and ongoing management of Intuit's Naming Center of Excellence
  • Partner with marketing, product, research, and legal to drive naming decisions that deliver customer clarity and ecosystem consistency
  • Evaluate naming options, articulate tradeoffs, and present clear recommendations
  • Contribute to the evolution of brand standards, tools, and governance processes

Requirements

  • 7+ years of experience in brand strategy, brand management, or related fields
  • Proven expertise in brand and product naming and governance
  • Strong strategic thinking, communication, and stakeholder management skills
  • Ability to synthesize research insights into clear brand and naming direction

Brand Marketing Strategist/Manager $110/hr hybrid ATL

People MadeUS · Atlanta, GA · Hybrid