Responsibilities

• Lead the evolution of Per Scholas’ brand strategy, positioning, architecture, and value proposition
• Establish and uphold brand governance standards and guidelines
• Define and steward core enterprise messaging, including approved “hero” statistics and key data points
• Lead brand research and measurement initiatives to track awareness, perception, and brand health, translating insights into strategic action
• Ensure consistent brand expression across all national and local (Campus) marketing efforts
• Lead the procurement, implementation, and ongoing management of a digital asset management (DAM) system to enable scalable access to brand assets across national and local teams
• Serve as the primary brand partner to Campus teams and the central entry point for brand-related requests
• Develop scalable toolkits, templates, and self-service resources to support strong local execution

Requirements

• Bachelor’s degree in marketing, communications, business, or related field
• 10–15 years of progressive experience in brand marketing, creative strategy, and integrated campaign leadership
• Experience leading enterprise brand refresh or evolution initiatives
• 5–10+ years managing teams and external agencies
• Proven success leading cross-functional initiatives in complex organizations
• Deep expertise in brand strategy, positioning, messaging, and integrated campaign development
• Strong creative judgment and experience guiding visual identity and multi-channel content production
• Experience building and managing brand governance frameworks