Brand Manager

Los Angeles, CA (On-site)

$95K/yr – $120K/yrManagerFull time

Posted 5 months ago

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Job Description

Responsibilities

  • Collaborate with cross functional teams including product development, design, engineering, and sales to develop items that execute key global brand strategies and drive brand growth and profitability
  • Drive critical path process, ensuring all timelines are adhered to, financial goals are achieved, and that all stakeholders have the information they need to succeed
  • Oversee and manage PL to drive key brand operations including forecasting, pricing, costing, and profitability analysis in order to deliver brand financial goals
  • Brief and support all marketing activities including (but not limited to) digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows
  • Develop the Brand Foundations, collaborate on Brand Action Plans, delivering the yearly Slots Rationale to design. Execute brand strategies and implement plans on new and existing brands in conjunction with the Senior Brand Manager/Director
  • Regularly analyze Global POS performance, Market Analyses (Circana), competitive landscape and trends to generate new product and marketing opportunities. Leverage data to discover insights and growth opportunities for the brand, driving to commercial opportunities
  • Present new brand and product lines, strategies, plans, and results to internal sales team and external partners
  • Liaise with licensors to ensure that all key milestones, forecasts, calendars, and other critical details are aligned to and shared. Collaboration and communication with licensors are a key element of this role

Requirements

  • Understanding the importance of Market Share
  • Deep understanding of the consumer, global markets, competition, and trends to inform product slots and play pattern decisions
  • Understanding the importance of strategic presentations
  • Presents technical or complex information in easily understood messages.
  • Effectively uses tools to analyze problems and implement solutions.
  • Understanding the importance of strategic presentations - You must be engaging, set up the correct story with the appropriate assets.
  • Collaborates with and inspires stakeholders to move with them at the correct pace to complete projects on time, on cost and QA compliant
  • Is seen as the business leader for their brand within the core brand team
  • Understands the different Super Categories/Categories

Benefits

  • Growth and Career Opportunities
  • Flexible Work Hours
  • Innovation, Collaboration and Fun
  • Comprehensive Benefits
  • Other fun Perks!
Spin Master Games logo

Spin Master Games

Spin Master (TSX: TOY; www.spinmaster.com) est l'une des principales sociétés de divertissement pour enfants au monde. Elle crée, conçoit, fabrique, concède sous licence et commercialise un portefeuille diversifié de propriétés de jouets, de jeux, de produits et de divertissements novateurs.

Founded in 1994
Boulogne-Billancourt, Île-de-France, FRA
24 employees (6 in marketing)

Traffic Signals

Monthly Visitors
267.8K
Traffic Source Mix
Search
46%
Direct
43.4%
Referral
6.6%
Social
2.8%
Paid
1%

Headcount Trend

Current headcount: ~25

Marketing Team

Marketing Team Size
4 (17% of company)
Median Career Experience
13 years
Median Tenure
5.8 years

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