Head of Brand Marketing

New York City, NY (On-site)

$220K/yr – $350K/yrSenior LevelFull time

Posted 4 hrs ago

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Job Summary

Own how Rylo shows up across voice, visual identity, and narrative; lead brand and social teams; and orchestrate activations and partnerships while integrating AI and data-driven creative.

  • Shape brand voice, visuals, and external assets across platforms
  • Lead the brand and social teams, agencies, and talent partnerships
  • Drive high-impact activations and cultural moments that extend beyond budget

Job Description

Responsibilities

  • Own how Rylo shows up in the world: voice, visual identity, narrative, website, social, packaging, and every external asset.
  • Lead and grow the brand and social team, and direct creative vendors, agencies, and film crews.
  • Mastermind massive brand activations and cultural moments, not just campaigns. Stunts, partnerships, launches, and earned-media plays that punch 10x above the spend.
  • Partner hand-in-glove with performance marketing, turning brand swings into funnel results.
  • Deploy serious budgets across paid, partnerships, and talent with discipline and nerve.
  • Set the bar for celebrity, founder, and talent-led storytelling, turning a face and a point of view into a movement.
  • Stand in front of the CEO, the board, an agency, or a crew and make the vision unmistakable in one breath.
  • Use AI daily to generate, iterate, and scale creative.
  • You've taken a brand from "who?" to "everyone knows them," and you can show the receipts.
  • A track record of activations, stunts, or campaigns that earned attention far beyond their budget.

Requirements

  • Experience leading creative teams and managing agencies, freelancers, and talent.
  • Fluent with AI creative tools. You use them every day.
  • Data-driven creative instincts. You can read a dashboard as well as a storyboard and defend every swing with a thesis.
  • Experience running large budgets across paid, partnerships, and talent.
  • Due to team collaboration needs, this role requires working hours aligned with the Eastern Time Zone.

Preferred

  • Deep cultural fluency. You understand Deaf culture and the lived experience of the community; a genuine or lived connection is a meaningful plus.
  • Genuine connection to the mission.
  • Impeccable taste and a real love of craft.

Benefits

  • 😁 Work on a fulfilling, life-changing product (literally)
  • 🗝️ Join as a key player at an early stage and receive generous options
  • 🏖 Unlimited time off and sick days
  • 👯‍♂️ Annual company get-together
  • 🩺 Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits
  • 💸 401(k) plan with company match
  • About Us Rylo is the communication engine for people who are Deaf or hard of hearing. Communication belongs to everyone, and we strongly believe that no moment should go missing. We work alongside the community. We know the barriers, and we're here to tear them down. Our tools are built for individuals and the businesses that serve them. Rylo is backed by investors who believe in the work we do: General Catalyst, Canaan, Comcast, Vertex, Precursor, Contour, Cardumen, Techstars, and more.
Rylo Inc. logo

Rylo Inc.

RyloTM exists to help property managers scale to any size they want, as fast as they want, without the usual chaos of growing a business. We do this by transforming your financial operations into something that doesn’t feel overwhelming. Through our proprietary system, The GrowthTrackTM, and our financial infrastructure, we help you unlock clarity, save time, and create room to grow.This isn’t bookkeeping as usual. It’s an entirely new way to run your back office; with purpose, precision, and people who actually understand what it’s like to be in your shoes.

Founded in 2016
Midlothian, Virginia, USA
5 employees (1 in marketing)

Headcount Trend

Current headcount: ~5

Marketing Team

Marketing Team Size
1 (20% of company)
Marketing Roles Posted (Last 30 Days)
4