Responsibilities

• Develop, own, and execute the overall Epoch Sports brand strategy across all touchpoints
• Ensure consistent brand identity and messaging across digital, retail, event, and product channels
• Translate the company’s mission, values, and unique position into brand campaigns that resonate with diverse customer segments
• Lead the creation and rollout of marketing campaigns for product launches, seasonal collections, partnerships, and events
• Collaborate with internal teams (product, sales, creative) and external partners (agencies, influencers) to drive marketing execution
• Monitor and report on campaign KPIs, customer engagement, and ROI
• Own Epoch Sports’ presence across all social platforms (Instagram, TikTok, X, Facebook, YouTube, Threads, etc.)
• Develop and execute the content calendar to engage target audiences, build community, and drive traffic and sales

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 3–5 years’ experience in brand management, social media, or digital marketing—preferably in a consumer products or sports-focused company.
• Strong understanding of brand strategy, digital marketing channels, and social media best practices.
• Experience creating high-quality digital content, including short-form video (Reels/TikTok), photography, and storytelling.
• Excellent communication, project management, and organizational skills.

Preferred

• Graphic design, video editing, or photography skills are a strong plus (Adobe Creative Suite, Canva, Final Cut, etc.)
• Passion for sports, especially lacrosse or team sports culture, is highly desirable.

Benefits

• extensive benefits package to support the wellness of our employees and their families