Responsibilities

• Strategic Orchestration: Lead the charge on all content (video/creative/copy) utilized for outreach, strategy, social, mail, etc., to ensure every single touchpoint creates value and aligns perfectly with our big-picture marketing goals.
• Ecosystem Cohesion: Guard the brand voice by ensuring content is consistent and seamless across all vehicles within the marketing ecosystem—from podcasts and blogs to emails, videos, and social media, etc.
• Direct Response Execution: Utilize your expertise in direct response marketing to ensure content isn’t just engaging but is strategically designed to drive action and measurable ROI.
• Content Strategy & Planning: Develop a well-rounded and aligned approach to quarterly themes, promotions, and timelines; create and maintain the master content calendar and campaign opt-in strategy.
• Cross-Functional Collaboration: Report to the Director of Marketing while working closely with the social media manager, the creative studio team, and contracted partners to ensure seamless execution of campaigns and ad hoc requests.
• Material Sourcing: Proactively communicate with and notify stakeholders of content needs and source high-quality material for our writing and creative teams.
• End-to-End Campaign Oversight: Coordinate working documents, video outlines/scripts, and content briefs; oversee timelines and manage writers and production teams from rough drafts to final delivery.
• Content Optimization & SEO: Manage and update our Resource Hub library and blogs; perform SEO keyword research and ensure all links and assets are accurate and high-performing.
• Creative/Design Strategizing: Provide expert feedback on social media designs, email templates, and video end-screens to ensure a cohesive brand experience.