Responsibilities

• Growth & Insights: Influence product and GTM strategy using data and insights with Research and Data Science to deepen audience understanding and user value.
• Category & Needs: Identify emerging trends and user needs in social media, virtual reality, artificial intelligence, and private messaging.
• Positioning & Narratives: Build differentiated positioning and clear narratives to drive product understanding and engagement across consumers, press, and policy makers.
• GTM Strategy: Develop and execute complex go-to-market plans with Communications, Brand, Policy and Legal teams including goals and success metrics, content development.
• Launch & Risk Management: Drive product announcements and launch strategies with leaders, tackling ambiguous risks with a principled approach.
• Full-funnel Collaboration: Partner with Brand and Growth on outbound marketing plans that drive awareness, adoption and long term engagement.

Requirements

• Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience
• 8+ years of full-time experience in Marketing, Management Consulting, Product Strategy and/or equivalent function
• 2+ years experience in Product Marketing, partnering with Product teams in development process
• Experience leading large-scale consumer go-to-market strategies across multiple audiences
• Experience developing, driving and measuring analytically rigorous full-funnel marketing campaigns
• Experience working with cross-functional partners such as Brand, Communications, Policy and Legal teams
• Experience presenting, facilitating discussions and driving decisions with executives and cross functional teams
• Project management experience in fast-moving environments

Preferred

• Experience launching innovative, first-to-market products or services or emerging technologies
• Experience adhering to responsible AI practices (risk assessment, bias mitigation, quality reviews)
• Global marketing experience across varied landscapes
• Experience with technical products impacting policy, privacy, or security
• Copywriting experience and collaboration with creative teams