Responsibilities

• Own the paid social strategy across key platforms (Meta, TikTok, Snapchat, Pinterest, YouTube, X/Twitter), ensuring alignment with broader business and marketing objectives.
• Develop annual and quarterly channel roadmaps, defining channel roles, investment strategy, testing priorities, and success metrics.
• Lead the planning, execution, and optimization of large-scale paid social campaigns, ensuring performance, efficiency, and scalability.
• Drive strategic partnerships with social platform partners, leading joint planning, testing roadmaps, and innovation opportunities.
• Partner closely with internal teams and external agencies to shape creative strategy, ensuring content is platform-native, audience-relevant, and performance-driven.
• Oversee campaign setup, trafficking, and QA processes, ensuring operational excellence and adherence to best practices.
• Analyze performance and deliver clear, executive-ready reporting, insights, and recommendations that inform optimization and future investment decisions.
• Identify opportunities to improve processes, tools, and ways of working to scale social media impact over time.
• Mentor and guide junior team members and agency partners, setting a high bar for strategic thinking and execution.

Requirements

• Bachelor’s degree or equivalent experience.
• 6-10 years of consumer marketing experience, with a strong emphasis on paid social media.
• 4+ years of hands-on paid social experience, managing significant budgets across multiple platforms.
• Demonstrated experience owning channel strategy and driving measurable ROI across large-scale paid social programs.
• Deep expertise in platform-native social strategies across Meta (Facebook/Instagram), TikTok, Pinterest, YouTube, Snapchat, and emerging platforms.
• Strong understanding of the digital consumer ecosystem, including paid, owned, and earned social, and how they work together across the funnel.
• Proven analytical skills with the ability to translate data into clear insights, recommendations, and action plans.
• Experience with media planning, budget management, testing frameworks, and performance analysis.
• Exceptional communication and stakeholder management skills, with the ability to influence cross-functional partners and senior leadership.
• Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced environment.

Benefits

• Family Benefits. Align offers employees and their eligible dependents medical (with a Health Savings Account option for some plan offerings), dental, and vision in accordance with those plans.
• Discounts on Invisalign and Vivera to employees and their eligible dependents after 90 days of employment
• Back-up Child/Elder Care and access to a caregiving concierge
• Family Forming Benefits – Available to Employees, and their spouse or domestic partner, covered under one of Align’s health plans
• Breast Milk Delivery and Lactation Support Services
• Employee Assistance Program
• Hinge Health Virtual Physical Therapy – Available to all employees and eligible dependents (age 18+) enrolled in an Align medical Plan
• Short-term and long-term disability insurance
• Basic Life Insurance and Accidental Death and Dismemberment; Voluntary Supplemental Life Insurance available
• Flexible Spending Accounts – health care, dependent care, and pre-tax commuter benefit plan
• 401k plan with company match; vesting schedule