Responsibilities

• Lead paid acquisition strategy and execution across channels including Meta, Google, TikTok, Apple Search Ads, and emerging consumer platforms.
• Own performance metrics including nCAC, conversion rates, funnel performance, retention signals, and overall paid channel efficiency.
• Manage and optimize mobile acquisition campaigns across iOS and Android ecosystems.
• Develop and execute App Store Optimization (ASO) strategies to improve discoverability and conversion.
• Build and improve lifecycle marketing systems including push notifications, engagement campaigns, and retention initiatives.
• Partner closely with Product, Creative, and Engineering teams to develop testing roadmaps and scalable experimentation frameworks.
• Analyze acquisition and user behavior data to identify growth opportunities and improve performance.
• Own attribution and reporting infrastructure across paid and lifecycle channels.
• Test and scale new growth channels, creative formats, and platform-native acquisition opportunities.
• Help shape long-term consumer growth strategy through insights, experimentation, and data-driven decision-making.

Requirements

• 5–8+ years of experience in consumer growth, mobile acquisition, performance marketing, or related growth-focused roles.
• Experience scaling a consumer mobile app, fintech platform, subscription product, or consumer technology company.
• Hands-on experience with:
• Apple Search Ads
• Google App Campaigns
• Meta Ads Manager
• App attribution platforms such as AppsFlyer or Adjust
• Lifecycle platforms such as Braze, Iterable, or OneSignal
• Strong analytical mindset with experience interpreting performance data and making optimization decisions.
• Experience building and executing experimentation and testing frameworks.
• Ability to operate in ambiguity and build systems/processes from scratch.
• Strong collaboration and communication skills across Product, Creative, Engineering, and Leadership teams.
• Bias toward action, iteration, learning, and continuous improvement.

Preferred

• Experience with ASO, creator-led growth, fintech, rewards platforms, or community-driven products is a plus.