Consumer Credit Card Marketing Strategy Integration - Sr. Marketing Specialist

Alabama, USA (Hybrid)

$72K/yr – $119K/yrSenior Level3+ years expFull time

Posted 2 days ago

Job Summary

Lead and coordinate co-brand marketing programs and campaigns to drive customer acquisition while managing risk, budget, and cross-functional collaboration.

  • Own development and optimization of co-brand assets and collateral
  • Align campaign strategy with cross-functional partners and forecasted budgets

Job Description

Responsibilities

  • Manage co-brand marketing efforts, including Refer a Friend and other digital channels as needed
  • Drive acquisition growth by understanding the competitive landscape, optimizing channel performance, and identifying new messaging and capability opportunities
  • Partner across the organization to operate within risk and profitability guardrails while meeting sales goals
  • Collaborate with internal and agency partners to evolve and optimize marketing tools and collateral
  • Oversee the development of digital assets that support co-brand and affinity partners
  • Work with cross-functional partners to align campaign strategy, development, and enhancements
  • Coordinate with internal teams, external agencies, and co-brand partners to develop marketing collateral and support forecasting and budget management
  • Manage marketing campaign execution from planning through delivery

Requirements

  • 3+ years of marketing campaign management experience; credit card and/or co-brand experience preferred
  • Self-motivated, positive, and able to independently manage deadlines, approval processes, and multiple projects in a fast-paced environment
  • Detail-oriented, with strong organizational, time management, prioritization, and relationship management skills
  • Strong understanding of corporate standards, procedures, and approval processes
  • Enterprise mindset, with the ability to assess impacts across the organization and prioritize accordingly
  • Excellent oral and written communication skills
  • Proficiency in Microsoft Office, including Word, Excel, and PowerPoint
  • Strong project management skills
  • High School Diploma / GED / Secondary School or equivalent

Preferred

  • Adaptability
  • Collaboration
  • Problem solving
  • Product marketing and branding
  • Project management
  • Active listening
  • Analytical thinking
  • Skills: Adaptability; Collaboration; Problem Solving; Process Management; Product Marketing and Branding; Active Listening; Attention to Detail; Oral Communications; Prioritization; Solution Delivery Process; Analytical Thinking; Business Acumen; Digital Marketing; User Experience Design; Written Communications
Bank of America logo

Bank of America

4.0 Glassdoor

Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company serves approximately 56 million U.S. consumer and small business relationships. It is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading.This LinkedIn company page is moderated. For more information, please visit: https://bit.ly/32FDdQr.For account issues, please visit: https://bit.ly/2GeTIeP.

Founded in 1998
Charlotte, North Carolina, USA
235K employees
76% recommend to a friend
85% CEO approval

Salaries

Posted range

$72K/yr – $119K/yr

Taken straight from the job posting.

See all Bank of America salaries

Funding

Total Funding
$3.6B
Last Raise
$388M
Post IPO Debt, 1 years ago

Funding History

  • Feb 2025
    Post IPO Debt • $388M
  • Nov 2024
    Post IPO Debt • $2B
  • Jul 2020
    Post IPO Equity • $400M

Traffic Signals

Monthly Visitors
110.9M
Monthly Google Ads Budget
$4.8M
Traffic Source Mix
Search
19.2%
Direct
77%
Referral
2.6%
Social
0.8%
Paid
0.3%

Headcount Trend

Current headcount: ~235.1K

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